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인터넷상에서 광고의 차단ㆍ삽입과 그 법적문제 - 지적재산권법과 불법행위법의 경계 -

Blocking and Insertion of Advertisements in the Internet Web-pages and the Legal Issues thereof

김관식
한국사법학회 (The Korean Association of Private Law)|2010.09|비교사법 (The Journal of Comparative Private Law)|제17권 제3호|pp. 405-450|DOI 10.22922/jcpl.17.3.201009.405

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키워드

인터넷Internet불법행위상표권부정경쟁행위Intellectual Property지적재산권광고Advertisement삽입TortUnfair CompetitionBlockTrademark웹페이지Insertion차단Web-Page
주제분류법학

초록

The convenience and versatility of the hyper-text makes web-pages written by Hyper Text Markup Language indispensable part of the internet services and the internet web-pages became inundated by a variety of types of unsolicited advertisements. The advent of the ad-blocking software is an inevitable reaction to fulfill the needs of the users of the Internet to cope with the advertisements. The use of the ad-blocking software, however, may bring about some legal issues in the aspect of intellectual property and tort law. This paper addresses the legal issues in terms of intellectual property aspects such as copyright, trademark and unfair-competition. The issues are also discussed in terms of the tort law including misappropriation, interference with prospective contract, trespass to chattels in the American legal doctrine. The case study gives a speculative perspective on the proper equilibrium between the intellectual property law and tort law

Abstract

The convenience and versatility of the hyper-text makes web-pages written by Hyper Text Markup Language indispensable part of the internet services and the internet web-pages became inundated by a variety of types of unsolicited advertisements. The advent of the ad-blocking software is an inevitable reaction to fulfill the needs of the users of the Internet to cope with the advertisements. The use of the ad-blocking software, however, may bring about some legal issues in the aspect of intellectual property and tort law. This paper addresses the legal issues in terms of intellectual property aspects such as copyright, trademark and unfair-competition. The issues are also discussed in terms of the tort law including misappropriation, interference with prospective contract, trespass to chattels in the American legal doctrine. The case study gives a speculative perspective on the proper equilibrium between the intellectual property law and tort law

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