Effects of Perceived Service Quality of Cultural Centers in Discount Stores on Relationship Quality
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Purpose This study aims to explore whether investing in –cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discountstores. Research design, data, and methodology-Toaccomplishtheobjective, a survey was conducted on the users of the culturalcenter of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used asvalid data responses, which were analyzed through a descriptivestatistical analysis, correlation analysis, and a path analysis withstructural equation modeling. Results Cultural centers are lifelong educational institutions –revolving around females, and corporations can improve theirimage and performance through cultural centers in pursuit ofprofits. Moreover, the reliability and responsiveness of culturalcenters positively influenced their relationship quality and that ofdiscount stores. Conclusion- Customer service should be provided promptlyand sincerely to achieve maximum customer satisfaction. Thiswill boost the relationship quality of cultural centers, and positivecustomer evaluation will lead to better relationship quality of thediscount stores.
Abstract
Purpose This study aims to explore whether investing in –cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discountstores. Research design, data, and methodology-Toaccomplishtheobjective, a survey was conducted on the users of the culturalcenter of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used asvalid data responses, which were analyzed through a descriptivestatistical analysis, correlation analysis, and a path analysis withstructural equation modeling. Results Cultural centers are lifelong educational institutions –revolving around females, and corporations can improve theirimage and performance through cultural centers in pursuit ofprofits. Moreover, the reliability and responsiveness of culturalcenters positively influenced their relationship quality and that ofdiscount stores. Conclusion- Customer service should be provided promptlyand sincerely to achieve maximum customer satisfaction. Thiswill boost the relationship quality of cultural centers, and positivecustomer evaluation will lead to better relationship quality of thediscount stores.
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