The Effect of Store Selection Attributes and Consumption Emotion on Revisit Intention to Traditional Market under Retail Regulation
1
조회
0
다운로드
5
인용
0
참고문헌
키워드
초록
Purpose – The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology – Using SPSS ver.22, factor analysis & Cronbach’s alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result – Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion – Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.
Abstract
Purpose – The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology – Using SPSS ver.22, factor analysis & Cronbach’s alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result – Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion – Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.
참고문헌 (36)
- Bettman, J. R., "Relationship of information processing attitude structures to private brand purchasing behavior", Journal of applied psychology, 59(1), pp.79~83 (1974)
- Blackwell, R. D., "Consumer behavior" (2001), Hartcourt College Publishers
- Bolton, R. N., "A multistage model of customer’s assessments of service quality and value", Journal of consumer research, 7(4), pp.375~384 (1991)
- 변정우, "지역 특1급 호텔의 다차원적 서비스편의성과 지각된 가치, 고객만족, 행동의도와의 관계에 대한 연구", 호텔경영학연구, 19(1), pp.55~72 (2010), 한국호텔외식관광경영학회
- Burt, S. L., "Power and competition in the UK grocery market", British journal of management, 14, pp.237~254 (2002)
- Chaudhuri, A., "The chain of effects from brand trust and brand affect to brand performance : The role of loyalty", Journal of marketing, 65(2), pp.81~93 (2001)
- 조영상, "Do Retail Regulations Protect Traditional Markets as Well as Independent Stores in Korea?", 유통과학연구, 12(9), pp.5~13 (2014), 한국유통과학회
- 전태유, "종합슈퍼마켓 PB상품의 선택속성이 소비감정, 브랜드태도 및 브랜드 충성도에 미치는 영향", 유통과학연구, 12(11), pp.67~76 (2014), 한국유통과학회[DOI]
- 전태유, "The Effect of Experiential Value of PB Product on Consumption Emotion, Brand Attitude and Relational Continuance Behavior in Discount Store", 유통경영학회지, 17(5), pp.5~16 (2014), 한국유통경영학회
- 최윤정, "The Other Side of the Sunday Shopping Regulation: Congestion Costs and Loss of Efficiency", 한국경제학보(구 연세경제연구), 22(1), pp.181~193 (2015), 경제연구소
- Davis, Fred D., "Perceived ease of use, and user acceptance of information technology", MIS quarterly, 13(2), pp.319~340 (1989)
- Donovan, R. J., "Store atmosphere : An environmental psychology approach", Journal of retailing, 58(1), pp.34~57 (1982)
- Featherman, Mauricio S., "Reducing online privacy risk to facilitate e-service adoption : The influence of perceived ease of use and corporate credibility", Journal of services marketing, 24(3), pp.219~229 (2010)
- Francois, P., "Public policy and the establishment of large stores in Belgium", International review of retail, and consumer research, 1(4), pp.469~486 (1991)
- Grewal, D. J., "The effect of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail store", Journal of retailing, 79(4), pp.259~268 (2003)
- Guy, C., "Retail planning policy, superstore development and retailer competition", International journal of retail and distribution management, 30(9), pp.431~434 (2002)
- Hirschman, E. C., "Retail research and theory. Review of marketing" (1981), American marketing association
- Hoch, S. J., "When do private labels succeed?", Sloan management review, 34(4), pp.57~67 (1993)
- Kanakura, T., "The problem of big stores from local viewpoint and technique of regulation by municipalities", Human science studies, 5, pp.51~73 (2009)
- Kelly, W. K., "Socialization of service customers", Journal of business research, 25, pp.197~214 (1982)
- 김장현, "대형할인마트의 고객서비스 및 애호도프로그램이 지각된 가격 및 만족에 미치는 영향-모니터링과 커뮤니케이션의 조절적 역할을 중심으로-", 유통경영학회지, 12(1), pp.5~27 (2009), 한국유통경영학회[DOI]
- 김성수, "서비스품질이 지각된 서비스 가치, 고객만족, 그리고 재방문의도에 미치는 영향: 의료서비스를 중심으로", 상업교육연구, 26(3), pp.111~134 (2012), 한국상업교육학회
- 김성엽, "서비스품질과 이미지, 고객만족, 서비스가치가 고객 재이용의도에 미치는 영향- 국내 요가센터서비스품질을 중심으로 -", 상품학연구, 25(1), pp.111~125 (2007), 한국상품학회
- Kotler, P., "Marketing management" (2006), Prentice-Hall Inc
- Kotler, P., "Marketing management: Analysis, planning, implementation, and control" (1994), Prentice-Hall Inc
- 이승엽, "서비스 지각가치, 기업, 시장 및 소비자 특성이 서비스 충성도에 미치는 영향", 국제지역연구, 10(1), pp.476~498 (2006), 국제지역학회
- Ma, Sang-Ryul, "The meaning of regulation of large retail stores and the way of win-win conflict with small and medium sized stores", Gyeongnam development institute, 9, pp.1~28 (2012)
- Mazursky, D., "Exploring the development of store image", Journal of retailing, 62(2), pp.145~165 (1986)
- Oliver, R. L., "Cognitive, affective, and attribute bases of the satisfaction response", Journal of consumer research, 20(4), pp.418~430 (1993)
- Oliver, R. L., "Whence consumer loyalty?", Journal of marketing, 63(Special), pp.33~44 (1999)
- Pan, Y., "Determinants of retail patronage : A meta-analytical perspective", Journal of retailing, 82(3), pp.229~243 (2006)
- 박인수, "지각된 품질이 고객가치 및 고객만족에 미치는 영향 연구", 유통과학연구, 4(2), pp.65~80 (2006), 한국유통과학회
- Richardson, P., "The influence of store aesthetics on evaluation of private label brand", Journal of product & brand management, 5(1), pp.19~28 (1996)
- Shin, Suk-Hyun, "A matter of legislation logic of regulation SSM. Korea economic research institute", Policy research, 10, pp.1~92 (2009)
- Yoo, Chang-O, "Effect of store characteristics and in-store emotional experiences on store attitude", Journal of business research, 42(3), pp.253~263 (1998)
- Zeithaml, V. A., "Consumer perception of price, quality, and value : A means-end model and synthesis evidence", Journal of marketing, 52(3), pp.2~22 (1988)