A Study on BMS by BDS for Distribution-Business: Business Model System by Buyer's Decision Step
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Purpose - The business model is a method of creating corporate value, in existing "classification of business model", limitations and redundancy phenomena are applied when a new type flows in, and as consumer's purchasing decision of consumer behavior 5 steps. The classification schemes can be used for more accurate data analysis by proposing a new mapping technique in the fourth industry. Research design, data, and methodology - It was far more classified on the business model (BMS by BDS), and so on. Designing the new horizons of logistics, marketing, methodology by reclassifying these existing data to new useful data with the old methods, in order to analyze the areas where the problem has been raised for the point that the existing methods are not suitable configured. This will be applicable to the system of quaternary industry from the perspective of the buyer. Results - The mapping results of the consumer purchase decision were as follows,the 1st stage (interest) was 23.73%, 2nd stages (publicity) 33.90%, 3rd stages (sales) 13.56%, 4th stages (decision) 11.86%, 5th stages (repurchaser) 16.95%. This verified that "the business model can be classified through “BMS by BDS". Conclusions - This structural classification is the basis of logistics marketing in the 4th industry, and proposes a innovative and effective model of constructing theory.
Abstract
Purpose - The business model is a method of creating corporate value, in existing "classification of business model", limitations and redundancy phenomena are applied when a new type flows in, and as consumer's purchasing decision of consumer behavior 5 steps. The classification schemes can be used for more accurate data analysis by proposing a new mapping technique in the fourth industry. Research design, data, and methodology - It was far more classified on the business model (BMS by BDS), and so on. Designing the new horizons of logistics, marketing, methodology by reclassifying these existing data to new useful data with the old methods, in order to analyze the areas where the problem has been raised for the point that the existing methods are not suitable configured. This will be applicable to the system of quaternary industry from the perspective of the buyer. Results - The mapping results of the consumer purchase decision were as follows,the 1st stage (interest) was 23.73%, 2nd stages (publicity) 33.90%, 3rd stages (sales) 13.56%, 4th stages (decision) 11.86%, 5th stages (repurchaser) 16.95%. This verified that "the business model can be classified through “BMS by BDS". Conclusions - This structural classification is the basis of logistics marketing in the 4th industry, and proposes a innovative and effective model of constructing theory.
참고문헌 (14)
- 백재화, "창업소비자의 관점에서 본 창업 성공과정에 대한 근거이론적 분석", 한국생활과학회지, 22(4), pp.619~635 (2013), 한국생활과학회
- Brook, G., "A SWOT analysis of competitive knowledge from social media for a small start-up business", The review of Business information systems(Online), 18(1), pp.23~33 (2014)
- Clercq, D. D., "The role of knowledge in business start-up activity", International small business journal, 24(4), pp.339~358 (2006)
- 최용석, "게임 산업 비즈니스모델분류에 관한 연구", 한국컴퓨터게임학회논문지, (14), pp.231~238 (2008), (사)한국컴퓨터게임학회
- J Crant, "Proactive behavior in organizations", Journal of Management, 26(3), pp.435~462 (2000), SAGE Publications[DOI]
- 빈봉식, "小商工人 創業의 成功要因에 관한 實證的 硏究", 중소기업연구, 24(3), pp.6~158 (2002), 한국중소기업학회
- Elizabeth J. Gatewood, "A longitudinal study of cognitive factors influencing start-up behaviors and success at venture creation", Journal of Business Venturing, 10(5), pp.371~391 (1995), Elsevier BV[DOI]
- 김상순, "소상공인 창업지원제도가 창업성과 창출에 미치는 영향 연구", 벤처창업연구, 7(2), pp.167~175 (2012), 한국벤처창업학회[DOI]
- Won-Jun Lee, "Evaluating Perceived Smartness of Product from Consumer’s Point of View: The Concept and Measurement", The Journal of Asian Finance, Economics and Business, 6(1), pp.149~158 (2019), 한국유통과학회
- Harry Matlay, "Researching entrepreneurship and education", Education + Training, 47(8, pp.9) (2005), 665~677[DOI]
- 민경세, "소기업특성과 기업성과 간의 관계분석을 통한 창업 소기업 활성화 방안 연구", 산업경제연구, 22(2), pp.797~816 (2009), 한국산업경제학회
- Quang Hung Le, "The Impact of Click and Collect’s Service Quality on Customer Emotion and Purchase Decision: A Case Study of Mobile World in Vietnam", The Journal of Asian Finance, Economics and Business, 6(1), pp.195~203 (2019), 한국유통과학회
- 서상윤, "The Effects of Knowledge Assets on the Performances of Startup Firms: Moderating Effects of Promotion Focus", The Journal of Asian Finance, Economics and Business, 5(4), pp.187~199 (2018), 한국유통과학회
- Yoo, M. H., "A Study on Service Design Strategy – Focus on Business Models and Classifications", Journal of Digital Design, 12(2), pp.155~164 (2012)