본문 바로가기
KERD
논문KCI 등재

Global Changing of Consumer Behavior to Retail Distribution due to Pandemic of COVID-19: A Systematic Review

Elkana TIMOTIUS|Gilbert Sterling OCTAVIUS
한국유통과학회 (Korea Distribution Science Association)|2021.11|유통과학연구 (Journal of Distribution Science)|제19권 제11호|pp. 69-80

1

조회

0

다운로드

5

인용

0

참고문헌

키워드

GenderPurchase IntentionConsumer BehaviorRetail StoreProduct DistributionStore TypesCross-Generational Behavior

초록

Purpose: Consumers have unique behaviors that are classified based on their interests and considerations before buying. They are predicted will change due to the pandemic of COVID-19. This study provides insights for retailers about the dynamic of consumer behavior before and during the pandemic, including future predictions. Research design, data and methodology: The Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) statement was applied in this study. Seven studies that were selected from five databases meet the criteria for cohort and cross-sectional analyses of gender, age, store types, and environmental concerns. Results: Consumer's gender and age contribute to consumer behavior change. Both offline and online stores can be integrated as omnichannel rather than substitute each other. Product distribution and consumer budget need to be reevaluated by retailers, while internet security is the most essential factor when developing their online transactions. Conclusions: COVID-19 pandemic has a significant impact on changing consumer behavior in most countries. Retailers are encouraged to adapt to the changes by modifying their business model with technology. However, it is still speculated and cannot be generalized due to different cultural and contextual factors. Future studies are always needed to synchronize along with the transition of consumers' behavior.

Abstract

Purpose: Consumers have unique behaviors that are classified based on their interests and considerations before buying. They are predicted will change due to the pandemic of COVID-19. This study provides insights for retailers about the dynamic of consumer behavior before and during the pandemic, including future predictions. Research design, data and methodology: The Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) statement was applied in this study. Seven studies that were selected from five databases meet the criteria for cohort and cross-sectional analyses of gender, age, store types, and environmental concerns. Results: Consumer's gender and age contribute to consumer behavior change. Both offline and online stores can be integrated as omnichannel rather than substitute each other. Product distribution and consumer budget need to be reevaluated by retailers, while internet security is the most essential factor when developing their online transactions. Conclusions: COVID-19 pandemic has a significant impact on changing consumer behavior in most countries. Retailers are encouraged to adapt to the changes by modifying their business model with technology. However, it is still speculated and cannot be generalized due to different cultural and contextual factors. Future studies are always needed to synchronize along with the transition of consumers' behavior.

참고문헌 (76)

  1. Abbu, H. R., "The digital transformation of the grocery business-driven by consumers, powered by technology, and accelerated by the COVID-19 Pandemic", Advances in Intelligent Systems and Computing, 1367(1), pp.1~12 (2021)[DOI]
  2. Addo, P. C., "COVID-19: Fear appeal favoring purchase behavior towards personal protective equipment", The Service Industries Journal, 40(7-8), pp.471~490 (2020)[DOI]
  3. Adialita, T., "Consumers' green purchase behavior in West Java, Indonesia: Applying the Theory of Planned Behavior", International Conference on Science, Technology, and Environment 2020, pp.361~370 (2021)
  4. Ahmed, R. R., "The COVID-19 pandemic and the antecedants for the impulse buying behavior of US citizens", Journal of Competitiveness, 12(3), pp.5~27 (2020)[DOI]
  5. Ainsworth, J., "Comfort in brick and mortar shopping experiences : Examining antecedents and consequences of comfortable retail experiences", Journal of Retailing and Consumer Services, 35(1), pp.27~35 (2017)[DOI]
  6. Adlah A. ALESSA, "Impact of COVID-19 on Entrepreneurship and Consumer Behaviour: A Case Study in Saudi Arabia", The Journal of Asian Finance, Economics and Business, 8(5), pp.201~210 (2021), 한국유통과학회
  7. Audrain-Pontevia, A., "Where do customer loyalties really lie, and why? Gender differences in store loyalty", International Journal of Retail and Distribution Management, 44(8), pp.799~813 (2016)[DOI]
  8. Aw, E. C., "Searching online and buying offline: Understanding the role of channel, consumer, and product-related factors in determining webrooming intention", Journal of Retailing and Consumer Services, 58(1) (2021)[DOI]
  9. Bae, S., "Product type and consumers' perception of online consumer reviews", Electronic Markets, 21(4), pp.255~266 (2011)[DOI]
  10. Baicu, C. G., "The impact of COVID-19 on consumer behavior in retail banking: Evidence from Romania", Management & Marketing, 15(Special), pp.534~556 (2020)[DOI]
  11. Bhatti, A., "E-commerce trends during COVID-19pandemic", International Journal of Future Generation Communication and Networking, 13(2), pp.1449~1452 (2020)
  12. Bhutto, M. Y., "Young Chinese consumer decision making in buying green products : An application of Theory of Planned Behavior with gender and price transparency", Pakistan Journal of Commerce and Social Sciences, 13(3), pp.599~619 (2019)
  13. Brandtner, P., "Impact of COVID-19 on the customer end of retail supply chains : A big data analysis of consumer satisfaction", Sustainability, 13(1), pp.1~18 (2021)[DOI]
  14. Chen, Y., "The joint moderating role of trust propensity and gender on consumers'online shopping behavior", Computers in Human Behavior, 43(1), pp.272~283 (2015)[DOI]
  15. Cruz, B., "How smartphones are changing the retail shopping experience?" (2011), Cadwick Martin Bailey
  16. Dabbous, A., "Bridging the online offline gap: Assessing the impact of brands' social network content quality on brand awareness and purchase intention", Journal of Retailing and Consumer Services, 53(1) (2020)[DOI]
  17. Dirgantari, P. D., "Level of use and satisfaction of e-commerce customers in Covid-19 pandemic period : An Information System Success Model(ISSM)approach", Indonesian Journal of Science & Technology, 5(2), pp.261~270 (2020)[DOI]
  18. Donthu, N., "Effects of COVID-19 on business and research", Journal of Business Research, 117(1), pp.284~289 (2020)[DOI]
  19. Eastman, J. K., "The impact of generational cohorts on status consumption : An exploratory look at generational cohort and demographics on status consumption", Journal of Consumer Marketing, 29(2), pp.93~102 (2012)[DOI]
  20. Eger, L., "The effect of COVID-19 on consumer shopping behavior:generational cohort perspective", Journal of Retailing and Consumer Services, 61(1) (2021)[DOI]
  21. Ferdoko, R., "ROPO effect in gender-generational characteristics", 11th Global Conference on Business and Social Sciences (2020)
  22. Gandhi, A., "A study of impulse buying behavior and factors influencing it with reference to beverage products in retail stores", The International Journal of Management, 8(1), pp.1~17 (2015)[DOI]
  23. Gordon-Wilson, S., "Consumption practices during the COVID-19 crisis", International Journal of Consumer Studies, 2021(00), pp.1~14 (2021)[DOI]
  24. Grashuis, J., "Grocery shopping preferences during the COVID-19 pandemic", Sustainability, 12(13), pp.53~69 (2020)[DOI]
  25. Gurău, C., "A life stage analysis of consumer loyalty profile : Comparing generation X and millennial consumers", Journal of Consumer Marketing, 29(2), pp.103~113 (2012)[DOI]
  26. Harahap, D. A., "Emerging advances in e-commerce : Panic and impulse buying during the Covid-19 pandemic", Systematic Reviews in Pharmacy, 12(3), pp.224~230 (2021)
  27. Hashem, T. N., "Examining the influence of COVID 19pandemic in changing customers' orientation towards eshopping", Modern Applied Science, 14(8), pp.59~76 (2020)[DOI]
  28. Herceg, K. T., "Impact of COVID-19 pandemic on online consumer behavior in Croatia", International Journal of Marketing Science, 4(1), pp.131~140 (2021)
  29. Herhausen, D., "Integrating bricks with clicks : Retailer-level and channellevel outcomes of online-offline channel integration", Journal of Retailing, 91(2), pp.309~325 (2015)[DOI]
  30. Jackson, V., "Mall attributes and shopping value : Differences by gender and generational cohort", Journal of Retailing and Consumer Services, 18(1), pp.1~9 (2011)[DOI]
  31. Jan, P., "Security and trustworthiness as drivers of e-shop competitiveness : Opinions of young customers", Journal of Competitiveness, 4(1), pp.83~89 (2012)[DOI]
  32. Jung, H. J., "Influencing factors of Chinese consumers' purchase intention to sustainable apparel products : Exploring consumer' attitude-behavioral intention gap", Sustainability, 12(5), pp.1~14 (2020)[DOI]
  33. Khaled, A. S. D., "The impact of the COVID-19 pandemic on retailer performance : Empirical evidence from India", Innovative Marketing, 16(4), pp.129~138 (2020)[DOI]
  34. Kim, B., "Effects of social grooming on incivility in COVID-19", Cyberpsychology, Behavior, and Social Networking, 23(8), pp.519~525 (2020)[DOI]
  35. Kim, J., "Human factors in retail environments : A review", International Journal of Retail & Distribution Management, 40(11), pp.818~841 (2012)[DOI]
  36. Koch, J., "Online shopping motives during the COVID-19 pandemic : Lessons from the crisis", Sustainability, 12(24), pp.1~20 (2020)[DOI]
  37. Kraft, H., "A look at gender differences and marketing implications", International Journal of Business and Social Science, 3(21), pp.247~253 (2012)
  38. Kraljević, R., "Gender differences and consumer behavior of millennials", Acta Economica Et Turistica, 3(1), pp.5~13 (2017)
  39. Ling, L. P., "Does gender play a role in online consumer behavior", Global Journal of Management and Business Research, 14(7), pp.49~56 (2014)
  40. Lissitsa, S., "Generation X vs. Generation Y: A decade of online shopping", Journal of Retailing and Consumer Services, 31(1), pp.304~312 (2016)[DOI]
  41. Lorenzo-Romero, C., "Omnichannel in the fashion industry : A qualitative analysis from a supply-side perspective", Heliyon, 6(6), pp.1~10 (2020)[DOI]
  42. Mehta, S., "The new consumer behaviour paradigm amid COVID-19 : Permanent or transient", Journal of Health Management, 22(2), pp.291~301 (2020)[DOI]
  43. Melović, B., "Determinants of millennials' behavior in online shopping: Implications on consumers' satisfaction and ebusiness development", Technology in Society, 65(1) (2021)[DOI]
  44. Memon, S., "The impact of attitude and consumer buying behavior towards online purchasing in Pakistan after Covid-19 : A case study of SBBU, Campus Naushahro Feroze", Elementary Education Online, 20(5), pp.3855~3860 (2021)[DOI]
  45. Milaković, I. K., "Purchase experience during the COVID-19 pandemic and social cognitive theory : The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase", International Journal of Consumer Studies, 2021(00), pp.1~18 (2021)[DOI]
  46. Mohan, G., "Impact of store environment on impulse buying behavior", European Journal of Marketing, 47(10), pp.1~33 (2013)[DOI]
  47. Moreno, F. M., "The characterization of the millennials and their buying behavior", International Journal of Marketing Studies, 9(5), pp.135~144 (2017)[DOI]
  48. Nayebzadeh, S., "Investigating Iranian female Muslim consumer impulse buying behavior used as a form of retail therapy", Journal of Islamic Marketing, 5(2), pp.302~320 (2014)[DOI]
  49. Nithya, S., "The analysis of impact of Covid-19 on retail consumer behavior and business models", PalArch’s Journal of Archaeology of Egypt, 2020, pp.17(6), 4384~4401
  50. O'Cass, A., "In search of status through brands from Western and Asian origins : Examining the changing face of fashion clothing consumption in Chinese young adults", Journal of Retailing and Consumer Services, 20(6), pp.505~515 (2013)[DOI]
  51. Ordun, G., "Millennial(Gen Y)consumer behavior, their shopping preferences and perceptual maps associated with brand loyalty", Canadian Social Science, 11(4), pp.40~55 (2015)[DOI]
  52. Pantano, E., "Competing during a pandemic? Retailers' ups and downs during the COVID-19 outbreak", Journal of Business Research, 116, pp.209~213 (2020)[DOI]
  53. Pascual-Miguel, F., "Influences of gender and product type on online purchasing", Journal of Business Research, 68(7), pp.1550~1556 (2015)[DOI]
  54. Pham, V. K., "A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam", Cogent Business &Management, 7(1), pp.1~16 (2020)[DOI]
  55. Prebreza, A., "The trust in online shopping during COVID-19 : Case study from Kosovo", Open Access Library Journal, 8(4), pp.1~15 (2021)[DOI]
  56. Rahmiati, F., "The impact of fast fashion elements on female consumer buying behavior : A study case of H&M Grand Indonesia Shopping Town", Journal of Marketing and Consumer Research, 23(1), pp.38~45 (2016)
  57. Rapp, A., "Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance", Journal of Retailing, 91(2), pp.358~369 (2015)[DOI]
  58. Romeo-Arroyo, E., "Consumer behavior in confinement times: Food choice and cooking attitudes in Spain", International Journal of Gastronomy and Food Science, 21(1) (2020)[DOI]
  59. Savaşkan, A. G., "Investigation of consumer behavior in market shopping in the gender context", Electronic Journal of Social Sciences, 20(77), pp.255~272 (2021)[DOI]
  60. Sayyida, S., "The impact of the Covid-19 pandemic on retail consumer behavior", Aptisi Transactions on Management, 5(1), pp.79~88 (2021)[DOI]
  61. Shamim, K., "COVID-19 health safety practices : Influence on grocery shopping behavior", Journal of Public Affairs, 2624(1), pp.1~11 (2021)[DOI]
  62. Sharma, A., "Changing consumer behaviours towards online shopping : An impact of COVID 19", Academy of Marketing Studies Journal, 24(3), pp.1~10 (2020)
  63. Sheth, J., "Impact of Covid-19 on consumer behaviour : Will the old habits return or die", Journal of Business Research, 117(1), pp.280~283 (2020)[DOI]
  64. Wenti Ayu SUNARJO, "Consumer Behavior Toward Adoption of Mobile Payment: A Case Study in Indonesia During the COVID-19 Pandemic", The Journal of Asian Finance, Economics and Business, 8(4), pp.581~590 (2021), 한국유통과학회
  65. Svajdova, L., "Consumer behaviour during pandemic of COVID-19", Journal of International Business Research and Marketing, 6(3), pp.34~37 (2021)[DOI]
  66. Sychov, V., "Stay some more and buy? Modeling the effects of visit time on online shopping purchases", International Workshop on Data Mining and Knowledge Engineering, pp.111~118 (2020)
  67. Tifferet, S., "Gender differences in brand commitment, impulse buying, and hedonic consumption", Journal of Product & Brand Management, 21(3), pp.176~182 (2012)[DOI]
  68. Tyagi, P., "Impact of COVID-19 over purchasing behaviour of the consumers", European Journal of Molecular & Clinical Medicine, 8(2), pp.561~571 (2021)
  69. Valentine, D. B., "Online product search and purchase behavior of Generation Y", Atlantic Marketing Journal, 2(1), pp.76~91 (2013)
  70. Vega-Zamora, M., "Towards sustainable consumption : Keys to communication for improving trust in organic foods", Journal of Cleaner Production, 216(1), pp.511~519 (2019)[DOI]
  71. Veronika, S., "Motivation of online buyer behavior", Journal of Competitiveness, 5(3), pp.14~30 (2013)[DOI]
  72. Vinerean, S., "Understanding consumers’ online shopping behavior during the Covid-19 pandemic : Empirical research", Expert Journal of Marketing, 8(2), pp.140~150 (2020)
  73. Wang, Y., "COVID-19 and retail grocery management : Insights from a broad-based consumer survey", IEEE Engineering Management Review, 48(3), pp.202~211 (2020)[DOI]
  74. Wiederhold, B. K., "Purchasing in a pandemic? Virtual consumerism in 2021", Cyberpsychology, Behavior, and Social Networking, 24(2), pp.77~78 (2021)[DOI]
  75. Wiranata, A. T., "Do website quality, fashion consciousness, and sales promotion increase impulse buying behavior of e-commerce buyers?", Indonesian Journal of Business and Entrepreneurship, 6(1), pp.74~85 (2020)[DOI]
  76. Wu, C., "Sustainable consumer behavior in China : An empirical analysis from the Midwest regions", Journal of Cleaner Production, 134(1), pp.147~165 (2015)[DOI]

관련 논문AI추천

Shift of Vietnamese Consumer E-purchasing Behavior During and After Covid-19 PandemicANH Pham Thi Cam, GIANG Nguyen Huong, LINH Pham Ngoc Mai, PHUONG Nguyen Mai한국유통과학회 · 유통과학연구2024 · 제22권 제1호Consumer Research in Omnichannel Retailing: A Systematic AnalysisLuo Lu, SHENG Yi Peng한국유통과학회 · 유통과학연구2023 · 제21권 제7호The Changes of Consumption Behavior in Bengkulu, Indonesia: Case of Purchasing Corona Prevention Products Through Indirect Ditribution ChannelEdy SULISTIYAWAN, Muhartini SALIM, Rina Suthia HAYU한국유통과학회 · 유통과학연구2021 · 제19권 제11호Digital Transformation in Retail: A Systematic Review on Omnichannel, AI, and Big Data김대종, 차성수한국유통과학회 · 유통과학연구2025 · 제23권 제6호Consumer Behavior towards E-Commerce in the Post-COVID-19 Pandemic: Implications for Relationship Marketing and EnvironmentBAO Nguyen Van, CHO Yooncheong, DANG Hoang Linh한국유통과학회 · Asian Journal of Business Environment2023 · 제13권 제1호Applying Consumer Value Theory to Determine Consumer Behavior in Terms of Online and Offline Shopping During COVID-19 PandemicCHANG Hosung, KIM Woohyoung한국유통과학회 · 유통과학연구2024 · 제22권 제5호

이 간행물의 다른 논문 (8건)

Factors Supporting Business and its Distrubution to Business Resilience In New Normal EraMuhammad HIDAYAT, Nurhaeda ZAENI, Nurkhalik W. ASBARA, Andi WIDIAWATI, Fitriani LATIEFpp. 5-15Gender Diversity, Institutional Ownership and Earning Management: Case on Distribution Industry in IndonesiaIke ARISANTI, Siti ZUBAIDAH, Dwi IRAWAN, Sumarwijaya SUMARWIJAYA, Aviani WIDYASTUTIpp. 17-25The Changes of Consumption Behavior in Bengkulu, Indonesia: Case of Purchasing Corona Prevention Products Through Indirect Ditribution ChannelRina Suthia HAYU, Edy SULISTIYAWAN, Muhartini SALIMpp. 27-36The Impacts of Social Sustainability Practices on Supply Chain Performance: Mediating Role of Supply Chain IntegrationQuang-An HA, Ngoc-Hong DUONGpp. 37-48A Study on the Appropriate Size of Stores and Countermeasures in Decline Commercial Area in the Original DowntownTae-Chang Ryupp. 49-57
원문 보기