본문 바로가기
KERD
논문KCI 등재

E-tailing & Brand Communication in Facebook: Comparing Germans and Koreans

0

조회

0

다운로드

2

인용

0

참고문헌

키워드

초록

Purpose - The purpose of this development the business model of the healthcare sector in order to promote patents satisfaction towards medical sector services improvement for the medical business model innovation to possess a competitive advantage in the medical and pharmaceutical industry. Research design, data, and methodology - Safety standard protocol from existing multidisciplinary literature is a process of theorization, which uses grounded theory methodology rather than a description of the data and the targeted phenomenon by using Jabareen (2009). The first task is to map the spectrum of food safety literature regarding the phenomenon in safety management. This process includes developing the implementation factors and other sources such as existing business models and practices into the protocol design. Results - The study suggests the conceptual framework to improve the safety management for patients’ environmental sustainability performance. Conclusion - The business model may support the beneficial aspect to healthcare government's policymakers, hospital employees, and medical specialist who can apply the practical perspective of its value regarding an educational protocol. Originality/value - This study contributes to and extends our understanding of environmental sustainability performance, identifying the rationale for safety standards performance in the healthcare industry with suggested hybrid safety standards market consumer interconnector.

Abstract

Purpose - The purpose of this development the business model of the healthcare sector in order to promote patents satisfaction towards medical sector services improvement for the medical business model innovation to possess a competitive advantage in the medical and pharmaceutical industry. Research design, data, and methodology - Safety standard protocol from existing multidisciplinary literature is a process of theorization, which uses grounded theory methodology rather than a description of the data and the targeted phenomenon by using Jabareen (2009). The first task is to map the spectrum of food safety literature regarding the phenomenon in safety management. This process includes developing the implementation factors and other sources such as existing business models and practices into the protocol design. Results - The study suggests the conceptual framework to improve the safety management for patients’ environmental sustainability performance. Conclusion - The business model may support the beneficial aspect to healthcare government's policymakers, hospital employees, and medical specialist who can apply the practical perspective of its value regarding an educational protocol. Originality/value - This study contributes to and extends our understanding of environmental sustainability performance, identifying the rationale for safety standards performance in the healthcare industry with suggested hybrid safety standards market consumer interconnector.

참고문헌 (51)

  1. Alden, D., "Identifying Global and Culture-Specific Dimensions of Humor in Advertising:A Multinational Analysis", Journal of Marketing, 57(2), pp.64~75 (1993)
  2. Ashforth, B. E., "Labeling processes in the organization: constructing the individual", Research in Organizational Behavior, pp.413~461 (1995)
  3. Bauer, H. H., "Driving consumer acceptance of mobile marketing:A theoretical framework and empirical study", Journal of electronic Commerce Research, 6, pp.181~191 (2005)
  4. Best, R., "Market-based Management: strategies for growing customer value and profitability", pp.313~314 (2012), Pearson Education
  5. Brackett, L. K., "Cyberspace Advertising vs. Other Media : Consumer vs. Mature Student Attitudes", Journal of Advertising Research, 41(5), pp.23~32 (2001)
  6. Busemann, K., "Ergebnisse der ARD", ZDF-Onlinestudie 2012 - Web 2.0. Habitualisierung der Social Communitys, 2011
  7. Busemann, K., "Ergebnisse der ARD", ZDF-Onlinestudie 2011, Dabei sein ist alles – zur Nutzung privater Communitys, 2012
  8. Cheung, C. M. K., "Online social networks: Why do students use facebook?", Computers in Human Behavior, 27, pp.1337~1343 (2011)
  9. Collins, R. L., "The Vividness Effect: Elusive or Illusory?", Journal of Experimental Social Psychology, 24, pp.1~18 (1988)
  10. Coyle, J. R., "The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites", Journal of Advertising, 30(3), pp.65~77 (2001)
  11. Davis, F. D., "User acceptance of computer technology: a comparison of two theoretical models", Management Science. Management Science, 35(8), pp.982~1003 (1989)
  12. Delayco, M. L. C., "Convergence of E-Tailing and Social Networking", Business Studies Journal, 2(1), pp.65~86 (2010)
  13. Dennis, C., "The influences of social e-shopping in enhancing young women’s online shopping behaviour", Journal of Customer Behaviour, 9(2), pp.151~174 (2010)
  14. Dens, N., "Consumer response to different advertising appeals for new products: The moderating infl uence of branding strategy and product category involvement", Journal of Brand Management, 18(1) (2010)
  15. Eck, K., "Die Content-Revolution im Unternehmen: Neue Perspektiven durch Content-Marketing und –Strategie" (2014), Haufe-Lexware
  16. Enders, A., "The convering business models of internet and bricks-and-mortar retailers", European Management Journal, 18(5), pp.542~550 (2000)
  17. Felser, G., "Werbe- und Konsumentenpsychologie" (2007), Spektrum
  18. Feng, X, "Determinants of consumers’ attitudes toward mobile advertising : The mediating roles of intrinsic and extrinsic motivations", Computers in Human Behavior, 63, pp.334~341 (2016)
  19. Han, B., "User’s Willingness to Pay on Social Network Sites", Journal of Computer Information Systems, 51(4), pp.31~40 (2011)
  20. Hennig-Thurau, T., "The impact of new media on customer relationships", Journal of service research, 13(3), pp.311~330 (2010)
  21. Hille, S., "I like news. Searching for the ‘Holy Grail’ of social media: The use of Facebook by Dutch news media and their audiences", European Journal of Communication, 28(6), pp.663~680 (2013)
  22. Hofstede, G., "Culture's Consequences: International Differences in Work-Related Values" (1980), SAGE Publications
  23. Hofstede, G., "Interkulturelle Zusammenarbeit: Kulturen - Organisationen - Management" (1993), Gabler
  24. Hofstede, G., "Dimensionalizing Cultures: The Hofstede Model in Context", Psychology and Culture, 2(1) (2011)
  25. Hogg, M. A., "Social identity : Sociological and social psychological perspectives", Social Psychology Quarterly, 66, pp.97~100 (2003)
  26. Jimenez, N., "Attitude toward m-advertising and m-repurchase", European Research on Management and Business Economics, 23, pp.96~102 (2017)
  27. Johnson, L., "Cross-Cultural Interaction:Concepts, Methodologies, Tools, and Applications" (2014), IGI Global
  28. Kaplan, A. M., "Users of the world, unite! The challenges and opportunities of Social Media", Business horizons, 53(1), pp.59~68 (2010)
  29. Kenny, D., "Contextual marketing : the real business of the Internet", Harvard Business Review, 78(6), pp.119~125 (2000)
  30. Kolsaker, A., "Mobile advertising : The influence of emotional attachment to mobile devices on consumer receptiveness", Journal of Marketing Communications, 15(4), pp.267~280 (2009)
  31. Lee, N., "Social Marketing: Changing Behaviors for Good" (2016)
  32. Li, C., "Groundswell. Winning in a World Transformed by Social Technologies", Strategic Direction, 26(8) (2010)
  33. Lin, C. A., "Encyclopedia of E-Commerce Development, Implementation, and Management", pp.2144~2158 (2016)
  34. Martin, E. J., "How to use authenticity, brands, and visuals to engage millennials", EContent, 38(8), pp.6~9 (2015)
  35. McKenzie, S. B., "An Empirical Examination of the Structural Antecedents of Attitude Towards the Ad in an Advertising Pre-Testing Context", Journal of Marketing, 53, pp.48~65 (1989)
  36. Molenaar, C., "E-marketing: applications of information technology and the Internet within marketing" (2012), Routledge
  37. Moore, M., "Interactive media usage among millennial consumers", Journal of Consumer Marketing, 29(6) (2012)
  38. Moreno, F. M., "The Characterization of the Millennials and Their Buying Behavior", International Journal of Marketing Studies, 9(5) (2017)
  39. Mukherjee, A., "Role of electronic trust in online retailing: A re-examination of the commitment- trust theory", European Journal of Marketing, 41(9, pp.10) (2007), 1173~1202
  40. Vjosa MULLATAHIRI, "The Effects of E-marketing Communications on Brand Loyalty: The Case of Mobile Telephone Operators in Kosovo", 유통과학연구, 17(6), pp.15~23 (2019), 한국유통과학회[DOI]
  41. Nass, C., "Technology and roles : A tale of two TVs", Journal of Communication, 46(2), pp.121~128 (1996)
  42. Minh Ha NGUYEN, "Relation Between Employees and Customers Affects to the Positive Word of Mouth Through Customer Satisfaction", 유통과학연구, 17(6), pp.65~75 (2019), 한국유통과학회[DOI]
  43. 박선주, "The Effects of Online Product Reviews on Sales Performance: Focusing on Number, Extremity, and Length", 유통과학연구, 17(5), pp.85~94 (2019), 한국유통과학회[DOI]
  44. Rahman, S. M., "Optimizing Digital Marketing for Generation Y: An Investigation of Developing Online Market in Bangladesh", International Business Research, 8(8) (2015)
  45. Shin, S., "A Comparative Study Of Smartphone User’s Perception And Preference Towards Mobile Payment Methods In The U.S. And Korea", The Journal of Applied Business Research, 30(5) (2014)
  46. Smith, K. T., "Digital marketing strategies that Millennials find appealing, motivating, or just annoying", Journal of Strategic Marketing, 19(6), pp.489~499 (2011)
  47. Soh, H., "Measuring Trust In Advertising", Journal of Advertising, 38(2), pp.83~104 (2013)
  48. Taylor, D. G., "Friends, Fans, and Followers: Do Ads Work on Social Networks?", Journal of Advertising Research, 51(1), pp.258~275 (2011)
  49. Weber, R. H., "Online Marketing und Wettbewerbsrecht" (2011), Schulthess
  50. Weinberg, T., "Social Media Marketing: Strategien für Twitter, Facebook & Co" (2011), O´Reilly
  51. Yang, B., "The integrated mobile advertising model : The effects of technology-and emotion-based evaluations", Journal of Business Research, 66, pp.1345~1352 (2013)

관련 논문AI추천

이 간행물의 다른 논문 (10건)