Effect of the Scarcity Message Type and Sender Type on Purchase Intention in Instagram as a Distribution Channel

키워드

참고문헌 (52)

1. Aggarwal, P., "Scarcity messages : A consumer competition perspective", Journal of Advertising, 40(3), pp.19~30 (2013)[DOI]
2. Aggarwal, P., "Eliciting online customers’ preferences : Conjoint vs self-explicated attributelevel measurements", Journal of Marketing Management, 19(1-2), pp.157~177 (2003)[DOI]
3. Alavi, A., "Data Analytics for Smart Cities" (2018), CRC Press
4. Bae, Y., "The Effect of Scarcity Message on Consumer’s Purchase Intention in the Internet Shopping Mall", ACR Asia-Pacific Advances, pp.252~258 (2005)
5. Chae, H., "Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency", Journal of Business Research, 120, pp.398~406 (2020)[DOI]
6. Chatterjee, P., "Driver of new product recommending and referral behaviour on social network sites", International Journal of Advertising : The Review of Marketing Communications, 30(1), pp.77~101 (2011)[DOI]
7. Cialdini, R. B., "The Psychology of Persuasion" (1984), Quill William Morrow
8. Cialdini, R. B., "Persuasion Principles", Public Relations Journal, 41, pp.12~16 (1985)
9. Cialdini, R. B., "Knowledge & Space", pp.199~209 (2008), Springer
10. Dent, J., "Distribution channels : Understanding and managing channels to market" (2011), Kogan Page Publishers
11. Djafarova, E., "‘Instagram made Me buy it’ : Generation Z impulse purchases in fashion industry", Journal of Retailing and Consumer Services, 59, pp.102345~ (2021)[DOI]
12. Dubbelink, S. I., "Social media marketing as a branding strategy in extraordinary times : Lessons from the COVID-19 pandemic", Sustainability, 13(18), pp.10310~ (2021)[DOI]
13. Faul, F., "Statistical power analyses using G*Power 3. 1 : Tests for correlation and regression analyses", Behavior Research Methods, 41(4), pp.1149~1160 (2009)[DOI]
14. "What Is a Distribution Channel in Business and How Does It Work?" (2022)[URL]
15. Heribert Gierl, "Scarcity effects on sales volume in retail", The International Review of Retail, Distribution and Consumer Research, 18(1), pp.45~61 (2008), Informa UK Limited[DOI]
16. Gutierrez, A., "Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intentionPrivacy the Achilles heel", Journal of Retailing and Consumer Services, 72, pp.103272~ (2023)
17. Ha, T. M., "The impact of product characteristics of limitededition shoes on perceived value, brand trust and purchase intention", Cogent Business & Management, 8(1), pp.1953680~ (2021)[DOI]
18. Hair, J. F., "Multivariate Data Analysis with Readings" (1998), Prentice Hall
19. Inman, J. J., "Framing the deal : The role of restrictions in accentuating deal value", Journal of Consumer Research, 24(1), pp.68~79 (1997)[DOI]
20. Jang, W. E., "Scarcity message effects on consumption behavior : limited edition product considerations", Psychology & Marketing, 32(10), pp.989~1001 (2015)[DOI]
21. 전성률, "희소성 메시지의 유형이 소비자의 구매의도에 미치는 효과에 관한 연구", 마케팅연구, 19(2), pp.71~90 (2004), 한국마케팅학회
22. Jung, J. M., "Cross-national differences in proneness to scarcity effects : The moderating roles of familiarity, uncertainty avoidance, and need for cognitive closure", Psychololgy & Marketing, 21(9), pp.739~753 (2004)[DOI]
23. Kartajaya, H., "World Scientific Book Chapters", pp.99~123 (2019)
24. 김동규, "아웃도어 스포츠의류의 원산지정보가 소비행동에 미치는 영향: 구매형태와 충동욕구의 조절효과", 한국체육학회지, 53(2), pp.323~335 (2014), 한국체육학회
25. Kim, E., "How do different types of endorsers affect consumers’ purchase intentions? The mediating roles of product knowledge, corporate credibility, and brand equity", Journal of advertising, 46(2), pp.223~240 (2017)
26. 김지현, "광고 메시지 유형과 지각된 품질 불확실성이 화장품 세일즈 프로모션 마케팅 효과에 미치는 영향", 한국광고홍보학보, 21(1), pp.190~220 (2019), 한국광고홍보학회[DOI]
27. Kim, S. J., "The effectiveness of eWOM (wordof-mouth) on the movie marketing: Focusing on the impacts of the type of information source, type of message, and characteristics of receiver", Advertising Research of Korea, 96, pp.100~136 (2013)
28. 김연주, "감정 욕구와 콘텐츠 선호 유형이 시청자와 유권자의 행동에 미치는 영향", PR연구, 22(3), pp.158~177 (2018), 한국PR학회[DOI]
29. Kountouridou, M., "Examining the Influence of a Promotional Message Type on Facebook Brand Page, on Consumer Purchase Intention", ~ (2018)
30. Ku, H. H., "The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers", Psychology & Marketing, 29(8), pp.541~ (2012)[DOI]
31. 권형일, "The Effectiveness of Brand Extension in College Sport Team Licensed Merchandise", 한국사회체육학회지, (48), pp.105~118 (2012), 한국사회체육학회[DOI]
32. 이세진, "유대강도, 정보의 속성 및 관여도가 SNS 내 구전 효과에 미치는 영향에 대한 연구", 광고학연구, 23(4), pp.119~146 (2012), 한국광고학회[DOI]
33. 임지현, "호텔 객실상품 광고에서의 메시지 프레이밍 유형과 희소성 메시지에 따른 구매의도 비교 분석 : 성별의 조절효과", 호텔경영학연구, 28(6), pp.31~47 (2019), 한국호텔외식관광경영학회[DOI]
34. Lim, S. H., "How Instagram Can Be Used as a Tool in Social Networking Marketing", Center for Southern New Hampshire University (SNHU) Programs HELP College of Art and Technology, ~ (2014)
35. Lynn, M., "Scarcity effects on desirability : Mediated by assumed expensiveness", Journal of Economic Psychology, 10(2), pp.257~274 (1989)[DOI]
36. Machleit, K. A., "Emotional Feelings and Attitude toward the Advertisement : The Roles of Brand Familarity and Repetition", Journal of Advertising, 17(3), pp.27~35 (1988)
37. Mann, T., "To eat or not to eat : An experiment on attention, information and choice", Journal of Consumer Research, 31(2), pp.293~302 (2004)
38. Margarita, I. Å., "Guerilla marketing features", EcoForum Jornal, 7(1) (2018)
39. Nunnally, J. C., "Psychometric Theory" (1994), McGraw-Hill
40. 박기경, "시간한정과 수량한정 할인이 구매의도에 미치는 효과: 소비자의 조절초점과 처리 수월성의 역할", 소비자학연구, 32(3), pp.27~45 (2021), 한국소비자학회[DOI]
41. Phua, J., "The roles of celebrity endorsers’ and consumers’ vegan identity in marketing communication about veganism", Journal of Marketing Communications, 26(8), pp.813~835 (2020)[DOI]
42. Schultz, D. E., "Social media’s slippery slope : Challenges, opportunities and future research directions", Jourmal of Research in Interactive Marketing, 7(2), pp.86~99 (2013)[DOI]
43. Shareef, M. A., "Social media marketing : Comparative effect of advertisement sources", Journal of Retailing and Consumer Services, 46(C), pp.58~69 (2019)[DOI]
44. Shi, X., "The use of product scarcity in marketing", European Journal of Marketing, 54(2), pp.380~418 (2020)[DOI]
45. Simonson, I., "The influence of anticipating regret and responsibility on purchase decisions", Journal of Consumer Research, 19(1), pp.105~118 (1992)[DOI]
46. "Distribution of Instagram Users Worldwide as of April 2022, by Age and Gender" (2022)[URL]
47. West, G., "Structural Equation Modeling Concepts", pp.56~75 (1995)
48. Woo, S. Y., "The effect of scarcity message on online purchase intention : Moderating role of valence of eWOM", Management & Economic research institute in Korea, 40(1), pp.1~25 (2020)[DOI]
49. Ye, G., "The value of influencer marketing for business : A bibliometric analysis and managerial implications", Journal of Advertising, 50(2), pp.160~178 (2021)[DOI]
50. 유호석, "스포츠 브랜드 네이티브 광고의 콘텐츠 소재와 발신자 유형이 광고효과에 미치는 영향", 한국체육학회지, 60(1), pp.269~286 (2021), 한국체육학회[DOI]
51. 유은아, "페이스북 정보원과 메시지 유형에 따른 커뮤니케이션 효과 연구 : 자아-브랜드 일치도와 동료 간 상호 영향도를 중심으로", 광고학연구, 25(8), pp.425~455 (2014), 한국광고학회
52. Zhan, M., "Effectively Organizing Hashtags on Instagram : A Study of Library-Related Captions", Information Research, 25(2), pp.254~272 (2020)[DOI]

관련 논문AI추천