The History of Distribution Channel Theories: Current Literature Investigation
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Purpose: The distribution channels are important in facilitating the timely delivery of products from producers to consumers; hence,they play an important role in the efficiency of the market as well as customer satisfaction. This paper seeks to establish a historicalperspective on the distribution channel theories, and it explores the following theories: Transaction Cost Economics (TCE), BehavioralBased Theories, Resource-Based Theory (RBT), and Network Theory. Research design, data and methodology: The present researchhas selected the comprehensive data collection process in the current literature. Following PRISMA guidelines on a systematic review,this research gathers knowledge from peer-reviewed articles to understand how these theories have evolved in response to technology,markets, and consumer behavior. Results: The results indicate that the relational economy has been primarily succeeded by theintegrative economy, which encompasses both relational and digital economies. The knowledge gaps found in the study entail theintegration of behavioral and economics theories with digital business transformation Conclusions: Implications for the practicalimplementation at the practitioner level concern primarily suggestions on how best to configure and utilize offline and onlineintersections, build trust, and use technological instruments to increase operative professionalism. This research provides theoreticalbackground and experience in contemporary distribution management.
Abstract
Purpose: The distribution channels are important in facilitating the timely delivery of products from producers to consumers; hence,they play an important role in the efficiency of the market as well as customer satisfaction. This paper seeks to establish a historicalperspective on the distribution channel theories, and it explores the following theories: Transaction Cost Economics (TCE), BehavioralBased Theories, Resource-Based Theory (RBT), and Network Theory. Research design, data and methodology: The present researchhas selected the comprehensive data collection process in the current literature. Following PRISMA guidelines on a systematic review,this research gathers knowledge from peer-reviewed articles to understand how these theories have evolved in response to technology,markets, and consumer behavior. Results: The results indicate that the relational economy has been primarily succeeded by theintegrative economy, which encompasses both relational and digital economies. The knowledge gaps found in the study entail theintegration of behavioral and economics theories with digital business transformation Conclusions: Implications for the practicalimplementation at the practitioner level concern primarily suggestions on how best to configure and utilize offline and onlineintersections, build trust, and use technological instruments to increase operative professionalism. This research provides theoreticalbackground and experience in contemporary distribution management.