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긍정적 인지편향이 위험추구결정과 창업의도에 미치는 영향

The Effects of Positive Cognitive Bias on Risk-taking Decision-making and Entrepreneurial Intention

변충규|하환호
한국창업학회|2013.09|한국창업학회지 (Journal of the Korean Entrepreneurship Socieity)|제8권 제3호|pp. 81-100|DOI 10.24878/tkes.2013.8.3.81

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키워드

Entrepreneurial intentionsRisk-takingPositive cognitive biasSelf enhancement biasIllusion of control biasOptimistic bias

초록

This study examined the linkage between positive cognitive bias and entrepreneurial intention. Self-enhancement, unrealistic optimism, and illusion of control have been collectively referred as positive cognitive bias. We examined the effects of positive cognitive bias on risk-taking decision making and entrepreneurial intension. This study investigated these relationships using 167 high school students. The result of analysis indicated that the self-enhancement bias had positive effects on risk-taking decision making and entrepreneurial intension. The unrealistic optimism bias had positive effect on risk-taking decision making, but it had not any effect on entrepreneurial intension. The illusion of control bias has positive effects on risk-taking decision making and entrepreneurial intension. Then results of this study suggests that the self-enhancement bias and the illusion of control showed a role of antecedents of risk-taking decision making and entrepreneurial intension, but the unrealistic optimism bias had indirect effects on entrepreneurial intension. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

Abstract

This study examined the linkage between positive cognitive bias and entrepreneurial intention. Self-enhancement, unrealistic optimism, and illusion of control have been collectively referred as positive cognitive bias. We examined the effects of positive cognitive bias on risk-taking decision making and entrepreneurial intension. This study investigated these relationships using 167 high school students. The result of analysis indicated that the self-enhancement bias had positive effects on risk-taking decision making and entrepreneurial intension. The unrealistic optimism bias had positive effect on risk-taking decision making, but it had not any effect on entrepreneurial intension. The illusion of control bias has positive effects on risk-taking decision making and entrepreneurial intension. Then results of this study suggests that the self-enhancement bias and the illusion of control showed a role of antecedents of risk-taking decision making and entrepreneurial intension, but the unrealistic optimism bias had indirect effects on entrepreneurial intension. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

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