대기업과 중소기업의 상생을 위한 관계마케팅전략 : 공급사슬의 협력체제 중심으로
Relationship Marketing for Win-Win of Large and Small Companies
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This is the age of the global economy in which resource supplies, product markets,and business competition are worldwide rather than purely local or national in scope. The growing strength and penetrating of these businesses worldwide are viewed by some as potential threats to national economies and to their local business systems,labor markets, and cultures. Increasingly, competition is not between companies but between marketing networks, with the prize going to the company that has built the better network. The purpose of this paper is to identify the relationship and present status of large and small companies reviewed on the previous studies and government policy. It is also to examine the obstacle factors of win-win collaboration between large and small companies. Then to improve win-win collaboration of them, relationship marketing strategy, supply chain management strategy, and the benchmarking of developed countries' cases are provided for the implications of marketing strategies. Therefore, win-win collaboration between large and small companies should be based on trust and commitment for their survival and growth.
Abstract
This is the age of the global economy in which resource supplies, product markets,and business competition are worldwide rather than purely local or national in scope. The growing strength and penetrating of these businesses worldwide are viewed by some as potential threats to national economies and to their local business systems,labor markets, and cultures. Increasingly, competition is not between companies but between marketing networks, with the prize going to the company that has built the better network. The purpose of this paper is to identify the relationship and present status of large and small companies reviewed on the previous studies and government policy. It is also to examine the obstacle factors of win-win collaboration between large and small companies. Then to improve win-win collaboration of them, relationship marketing strategy, supply chain management strategy, and the benchmarking of developed countries' cases are provided for the implications of marketing strategies. Therefore, win-win collaboration between large and small companies should be based on trust and commitment for their survival and growth.
참고문헌 (46)
- 공정거래위원회, "시장거래에서의 대중소기업간 불공정거래 실태와 개선방안" (2005)
- "대·중소기업상생협회"[URL]
- 대한상공회의소, "대·중소기업 협력실태 조사" (2004)
- 류인화, "DBR(Drum Buffer Rope) 스케줄링을 이용한 SCM(Supply Chain Management) 적용방안 연구", 대한산업공학회 춘계공동학술대회, pp.942~945 (2001), 한국경영과학회
- 중소기업 경쟁력강화 종합대책, 경제민생점검회의 안건, "재경경제부", 1~62 (2004)
- 산업연구원, "대·중소기업 협력 실태조사" (2005)
- 산업자원부, "대·중소기업 상생협력 강화방안", pp.10~33 (2005)
- 산업자원부, "대·중소기업 상생협력 후속조치계획" (2005)
- 손여석, "대기업의 중소기업 지원촉진방안에 관한 연구", 산경연구, 10 (1997)
- 삼상경제연구소, "선진국의 중소기업 육성정책과 시사점", pp.9~ (2004)
- 삼성전자, "삼성전자와 중소기업 협력 사례", pp.16~ (2005)
- 이갑수, "대기업 입장에서 바라본 대･중소기업 협력방안", pp.46~ (2004), 삼성경제연구소
- 중소기업특별위원회, , 중소기업특별위원회 확대회의 (2005)
- 중소기업청, "중소벤처기업의 활력제고" (2005)
- 중소기업협동조합중앙회, "불공정한 하도급 거래행위 유형" (2004)
- 중소기업실태조사보고, "중소기업협동조합중앙회", 28~ (2004)
- 정종암, "하청관계에서 대기업과 중소기업 간 협력적 관계정립에 관한 연구", 연세경영연구, 37(2), pp.173~204 (2000), 경영연구소
- Christopher, "관계마케팅" (1995), 법문사
- 포스코, "대･중소기업 상생협력 실천현황", pp.3~ (2005)
- 한부학, "공급사슬관리 구축에 관한 연구", 인문사회논총, (12), pp.315~324 (2005)
- 현대경제연구소, "대·중소기업 동반성장을 위한 바람직한 협력모델 구축 방안" (2008)
- 기업의 대·중소기업협력 실태와 시사점, "FKI ISSUE PAPER", ~ (2005)
- Blois, K., "Business-to-business Exchanges: A Rich Descriptive Apparatus derived from McNeil's and Menger's Analyses", Journal of Management Studies, 39(4), pp.523~551 (2002)
- Boyson, S., "The Real-Time Supply Chain", Supply Chain Management Review, 5, pp.48~ (2001)
- Brewer, P. C., "Adapting the Balanced Scorecard to Supply Chain Management", Supply Chain Management Review, 5, pp.49~ (2001)
- Cannon, J. P., "Buyer-seller Relationships in Business Markets", Journal of Marketing Research, 36, pp.439~460 (1999)
- Chen, I. J., "Understanding Supply Chain Management: Critical Research and a Theoretical Framework", International Journal of Production Research, 42(1), pp.131~163 (2004)
- Chopra, S., "Which e-Business is Right for Your Supply Chain?", Supply Chain Management Review, 4, pp.34~ (2000)
- Day, G. S., "Managing Market Relationships", Journal of the Academy of Marketing Science, 28(Winter), pp.25~ (2000)
- Dyer, J. H., "Strategic Supplier Segmentation: The Next 'Best Practice' in Supply Chain Management", California Management Review, 40(Winter), pp.57~77 (1998)
- Doney, P. M., "An Examination of the Nature of Trust in Buyer-seller Relationships", Journal of Marketing, 61(2), pp.35~51 (1997)
- Faherenwald, B., "Supply Chain: Managing Logistics for the 21st Century", Business Week, 28(December), pp.3~ (1998)
- Fisher, M., "What Is the Right Supply Chain for Your Product?", Harvard Business Review, 75(March), pp.106~ (1997)
- Geyskens, I., "A Meta-analysis of Satisfaction in Marketing Channel Relationships", Journal of Marketing Research, 36(2), pp.223~238 (1999)
- Hewett, K., "An Exploration of Moderating Role of Buyer Corporate Culture in Industrial Buyer-seller Relationships", Journal of the Academy of Marketing Science, 30(3), pp.229~239 (2002)
- Humphreys, M. A., "The Mediating Effect of Supplier Oriented Purchasing on Conflict in Inter-firm Relationships", Journal of Business & Industrial Marketing, 34(3), pp.198~206 (2009)
- Hutt, M. D., "Business Marketing Management: A Strategic View of Industrial and Organizational Markets" (2004), Thomson
- Kahl, S., "What's the Value of Supply Chain Software?", Supply Chain Management Review, 3(Winter), pp.61~ (1999)
- Kotler, P., "Marketing Management" (2009), Prentice Hall
- Moorman, C., "Factors Affecting Trust in Market Research Relationships", Journal of Marketing, 57(1), pp.81~101 (1993)
- Morgan, R. M., "The Commitment-trust Theory of Relationship Marketing", Journal of Marketing, 58(3), pp.20~38 (1994)
- Sabath, R. E., "Go for the Growth! Supply Chain Management's Role in Growing Revenues", Supply Chain Management Review, 1(Summer), pp.17~ (1997)
- Schermerhorn, J. R. JR., "Management" (2008), John Wiley & Sons
- Sharman, G., "How the Internet is Accelerating Supply Chain Trends", Supply Chain Management Review, 6, pp.23~ (2002)
- Ulaga, W., "Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-business Relationships", European Journal of Marketing, 40(3), pp.311~327 (2006)
- Walter, A., "Functions of Industrial Supplier Relationships and their Impact on Relationship Quality", Industrial Marketing Management, 32(2), pp.159~169 (2003)