국공립무용단 웹사이트의 마케팅 활성화를 위한 콘텐츠 분석

Abstract

The purpose of this study was to analysis on the contents for Web-Site marketing utilization of dance association, and I suggest the appropriate marketing devices including an internet marketing method, which may be in more accordance with the recent trend of information society. The subjects of this study were selected by the random sampling method from 200 dance major and non-dance major university student's of located in Seoul area and Gyeonggy area. The survey questionaries that were used by Weber(1990) and Hwang(2000). The statistical methods utilized in this study for analyzing the collected data were reliability analysis, descriptive statistics, t-test and one-way ANOVA analysis. As a result of the analysis of collected data, the following conclusions were obtained: First, Internet information and marketing component of satisfaction degree are partially different by connecting reason of Web-site user. Second, Internet information and marketing component of satisfaction degree are partially different by connecting frequency of Web-site user.