발레 뤼스의 자본주의적 운영시스템에 관한 연구 - 벨 에포크 시기 프랑스 파리와의 연관성을 중심으로
Study on the Capitalist Management System of the Ballet Russes - Focusing on the connection with Paris, France, during the Belle-Époque period
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The purpose of this study is to examine the capitalist management system of the Ballet Russes by exploring the relationship with the socio-cultural context of Paris, France, during the Belle Époque period. The research analyses the field of dance scene and economic situation of Paris during the Belle Époque period based on socio-cultural context. The second section investigates the two aspects of the capitalist management system of Ballet Russes; performance planning and marketing and the system of an organization and personnel management. A discussion led the Ballet Russes to implement a branding strategy for Russian national identity, a commercial strategy of ballet artistry by incorporating tour performances, and a star marketing strategy promoting affiliated dancers. Further, they recruited rising star dancers to nurture their talents and formed a supporters' association with influential individuals. As a result, the Ballet Russes became significant as a company in the era of free competition market during the Belle Époque period. It presented a modern art management model that encourages consumption and maximizes promotion in the process of producing and distributing works of art.
Abstract
The purpose of this study is to examine the capitalist management system of the Ballet Russes by exploring the relationship with the socio-cultural context of Paris, France, during the Belle Époque period. The research analyses the field of dance scene and economic situation of Paris during the Belle Époque period based on socio-cultural context. The second section investigates the two aspects of the capitalist management system of Ballet Russes; performance planning and marketing and the system of an organization and personnel management. A discussion led the Ballet Russes to implement a branding strategy for Russian national identity, a commercial strategy of ballet artistry by incorporating tour performances, and a star marketing strategy promoting affiliated dancers. Further, they recruited rising star dancers to nurture their talents and formed a supporters' association with influential individuals. As a result, the Ballet Russes became significant as a company in the era of free competition market during the Belle Époque period. It presented a modern art management model that encourages consumption and maximizes promotion in the process of producing and distributing works of art.
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