Using AHP to Priority Factors Selection of Overseas Expansion
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Recently, the acceleration in the era of globalization is being utilized as motive power for facilitation of advancement of Retail Industry into overseas market. Paradigm of Retail Industry in the present time is being reorganized from Local Retail Market to Globalization structure. In particular, feasibility study for advancement into overseas market for continued growth of the Retail Industry, as new growth model, plays decisive role in establishment of business strategy. Analytic Hierarchy Process (AHP) Artificial Intelligence Methodology, which is one of Multi-Criteria Decision Makings (MCDM), applied in this research is a model through which most preferred important factor can be found through pair-wise comparison between diverse ranges of qualitative variables when determining whether to advance into retail market in overseas country. In particular, it is the most appropriate model in presenting order of important priority in decision-making for each process on non-numeric qualitative factors, rather than quantitative feasibility analysis based on cash-flow centered financial approach. In addition, I presented order of the most important processes and important preferential factors for each process at the time of advancement into overseas retail market by comparing Criteria and Factors of each stage of business planning, advancement into the local market and business management/expansion by dividing decision-making for advancement into overseas market into stages.
Abstract
Recently, the acceleration in the era of globalization is being utilized as motive power for facilitation of advancement of Retail Industry into overseas market. Paradigm of Retail Industry in the present time is being reorganized from Local Retail Market to Globalization structure. In particular, feasibility study for advancement into overseas market for continued growth of the Retail Industry, as new growth model, plays decisive role in establishment of business strategy. Analytic Hierarchy Process (AHP) Artificial Intelligence Methodology, which is one of Multi-Criteria Decision Makings (MCDM), applied in this research is a model through which most preferred important factor can be found through pair-wise comparison between diverse ranges of qualitative variables when determining whether to advance into retail market in overseas country. In particular, it is the most appropriate model in presenting order of important priority in decision-making for each process on non-numeric qualitative factors, rather than quantitative feasibility analysis based on cash-flow centered financial approach. In addition, I presented order of the most important processes and important preferential factors for each process at the time of advancement into overseas retail market by comparing Criteria and Factors of each stage of business planning, advancement into the local market and business management/expansion by dividing decision-making for advancement into overseas market into stages.
참고문헌 (31)
- Alexander, N, "The Retail Internationalization Process", International Marketing Review, 17(4), pp.334~353 (2000)
- Massam,Bryan H, "Multi-criteria Decision Making (MCDM) Techniques in planning", Progress in Planning, 30, pp.1~84 (1988)
- Deason,J, "A multi-objective Decision Support System for Water Project Portfolio Selection", 석사, pp.1984
- Export Choice, "Quick Start Guide and Tutorials" (2000), Expert Choice, Inc.
- Gereffi,G, "The Organization of Buyer-driven Global Commodity Chains, How U.S. Retailers Shape Overseas Production Networks, Commodity Chains and Global Capitalism" (1994), Westport Praeger
- Gershon, M, "Model Choice in Multi-objective Decision Making in Natural Resource", ~ (1981)
- Gorden, Maryann P, "The Oxford handbook of Economic Geography" (2002), Neil Wrigley.
- Held, D, "Global Transfermations" (1999), Stanford University Press
- Hsu, H. M, "Dynamic Programming for Delayed Product Differentiation", European Journal of Operational Research, 156, pp.183~193 (2004)
- Jankowski P, "Integrating Geographical Information Systems and Multiple Criteria Decision-making Methods", International Journal of Geographical Information Systems, 9, pp.251~273 (1995)
- Kahn,J, "Wal-mart Goes Shopping in Europe", Fortune, 139, pp.105~12 (1999)
- Krafft, Manfred, "Retailing in the 21st century: Current and Future Trends" (2000), NY: Springer-Verlag.
- Markusen, "The Boundaries of Multinational Enterprises and The Theory of International Trade", Journal of Economic Perspectives, 9, pp.169~189 (1995)
- Marshall, H. E, "Technology Management Handbook" (1996), CRC Press
- McGoldrick, P, "International Retailing; Trends and Strategies" (1995), London: Pitman
- Michael levy, "Retailing Management" (2003), NY: McGraw-Hill
- Michelle A. Morganosky, "Retail Involvement in Direct Marketing", Journal of Retailing and Consumer Services, 4, pp.145~151 (1997)
- Mollaghasemi M, "Making Multiple-objective Decisions ; A Literature Review Suggests That a Number of Approaches Have been Used in Formulating MCDM Tools" (1997), IEEE Computer Society Press, USA.
- Richard A. Brealey, "Fundamentals of Corporate Finance" (1995), McGraw-Hill
- Saaty,T.L, "The Analytic Hierarchy Process" (1980), NY: McGraw-Hill
- Saaty,T.L, "On the Relativity of Relative Measures – accommodating both Rank Preservation and Rank Reversals in the AHP", European Journal of Operational Research, 121, pp.205~212 (2000)
- Saaty,T.L, "On polynomials and Crossing Numbers of Complete Graphs", Journal of Combinatorial Theory, 10(2), pp.183~184 (1971)
- Sack,K.J, "Retailing: Current Analysis: The Internationalization of American Retailers, Standard & Poor's Industry Surveys, systems", 석사, pp.1993
- Tam CM, "Comparing Non-structural Fuzzy Decision Support System and Analytical Hierarchy Process in Decision-making for Construction Problems", European Journal of Operational Research, 174, pp.1317~1324 (2006)
- Tarik Al-Shemmeri, "Model Choice in Multi Criteria Decision Aid", Journal of Operational Research, 97, pp.550~560 (1997)
- Tecle,A, "A Decision Methodology for the Resource Utilization of Rangeland Watersheds, School of Renewable Natural Resources", ~ (1988)
- The Korean Chainstores Association, "The Year Book of Retail Industry, KCA", ~ (2008)
- Triantaphyllou Evangelos, "Multi-Criteria Decision Making Methods, A Comparative Study, Applied Optimization" (2000), Kluwer Academic Pub
- Valls A, "Using Classification as an Aggregation Tool in MCDM. Fuzzy Sets and Systems", Special issue on Soft Decision Analysis, 115, pp.159~168 (2000)
- Youn, Myoungkil, "The Study of Affiliated Internet Shopping Mall Problem Point and Development of Retail Company’s Korea", KAMS, 3, pp.155~171 (1999)
- Zahedi,Fatemeh, "The Analytic Hierarchy Process, A Survey of the Method and its Applications", interface, 16, pp.96~108 (1986)