The Effects of Market Orientation, Marketing and R&D Interface and Technology Orientation on Product Creativity and Performance

키워드

참고문헌 (52)

1. Amabile, T. M., "Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do", California Management Review, 40(1), pp.39~58 (1997)
2. Amabile, T. M., "Assessing the Work Environment for Creativity", Academy of Management Journal, 39(5), pp.1154~1184 (1996)
3. Anderson, J. C., "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach", Psychological Bulletin, 103, pp.411~423 (1988)
4. Anderson, J. C., "The Effect of Sampling Error on Convergence, Improper Solutions, and Goodness-of-Fit Indices for Maximum Likelihood Confirmatory Factor Analysis", Psychometrika, 49, pp.155~173 (1984)
5. Atuahene-Gima, Kwaku, "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation", Organization Science, 12(1), pp.54~74 (2001)
6. Baker, W. E., "Market Orientation, Learning Orientation and Product Innovation: Delving into Organization's Black Box", Journal of Market Focused Management, 5(1), pp.5~23 (2002)
7. Cho, Bong-iin, "An Impact of Market Orientation and Creating Knowledge Competence on the Competitive Advantage of New Products in Korean Venture Business", Journal of Korea Marketing Management, 7(1), pp.1~23 (2002)
8. Christensen, C. M., "Customer Power, Strategic Investment, and the Failure of Leading Firms", Strategic Management Journal, 17, pp.197~218 (1996)
9. Cooper, Robert G., "Developing New Products On Time and In Time", Research Technology Management, 38, pp.49~58 (1995)
10. Day, G. S., "The Market Driven Organization" (1999), The Free Press
11. Deshpande, R., "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis", Journal of Marketing, 57, pp.23~27 (1993)
12. Fornell, C., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18, pp.39~50 (1981)
13. Gao, G. Y., "On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China", International Journal of Research in Marketing, 24, pp.3~15 (2007)
14. Gatignon, H., "Strategic Orientation of the Firm and New Product Performance", Journal of Marketing Research, 34, pp.77~90 (1997)
15. Griffin, A., "Integrating R&D and Marketing: A Review and Analysis of the Literature", Journal of Product Innovation Management, 13, pp.191~215 (1996)
16. Griffin, Abbie, "Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate", Journal of Product Innovation Management, 26, pp.222~240 (2009)
17. Grinstein, A., "The Relationships between Market Orientation and Alternative Strategic Orientations: A Meta-Analysis", European Journal of Marketing, 42(1), pp.115~134 (2008)
18. Gupta, A., "A Model for Studying R&D-Marketing Interface in the Product Innovation Process", Journal of Marketing, 50, pp.7~17 (1986)
19. Hair, J. F., "Multivariate Data Analysis, 5th ed" (1998), Prentice-Hall International
20. Holmbeck, G, "Toward Technological, Conceptual, and Statistical Clarity in the Study of Mediators and Moderators: Examples from the Child-Clinical and Pediatric Psychology Literatures", Journal of Consulting and Clinical Psychology, 65(4), pp.599~610 (1997)
21. Hoyle, R., "Formulating Clinical Research Hypotheses as Structural Equation Models: A Conceptual Overview", Journal of Consulting and Clinical Psychology, 62(3), pp.429~440 (1994)
22. Hurley, Robert F., "Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination", Journal of Marketing, 62, pp.42~54 (1998)
23. Im, S., "Market Orientation, Creativity, and New Product Performance in High-Technology Firms", Journal of Marketing, 68, pp.114~132 (2004)
24. Jeong, I., "Antecedents and Consequences of the Strategic Orientations in New Product Development: The Case of Chinese Manufacturers", Industrial Marketing Management, 35, pp.348~358 (2006)
25. Ji, Seong Goo, "The Influence of Market and Technology Orientation on New Product Performance and Organizational Performance of Venture", The Korean Venture Management Review, 12(4), pp.95~116 (2009)
26. 정덕화, "시장지향성이 제품성과 영향을 미치는데 있어 심제품 창조성의 매개효과: 식음료 제조기업을 중심으로", 마케팅논집(Journal of Marketing Studies), 14(2), pp.25~55 (2006), 한국전략마케팅학회
27. Kang, Bo Hyun, "The Market Orientation's Effect on the Performance: The Mediating Role of the Salespeople-Related Variables and the Customer-Related Variables", Journal of Distribution Research, 13(1), pp.79~96 (2008)
28. Kennedy, K. N., "Implementing a customer orientation: Extension of theory and application", Journal of Marketing, 67, pp.67~81 (2003)
29. Kohli, A. K., "Market Orientation:The Construct,Research Propositions,and Managerial Implications", Journal of Marketing, 54, pp.1~18 (1990)
30. 이형택, "수출기업의 시장지향성, 경쟁우위 및 수출성과", 경영학연구, 35(1), pp.279~306 (2006), 한국경영학회
31. Lee, Haksik, "The Relationship between Market Orientation and Business Performance, and Mediators in the Hotel Industry", Korean Management Review, 28(1), pp.75~102 (1999)
32. Li, Haiyang, "Marketing's Influence and New Product Performance in Chinese firms", Journal of International Marketing, 7(1), pp.34~56 (1999)
33. Li, T., "The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination", Journal of Marketing, 62, pp.13~29 (1998)
34. Narver, J. C., "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, 54, pp.20~35 (1990)
35. Narver, John C., "Responsive and Proactive Market Orientation and New Product Success", Journal of Product Innovation Management, 21, pp.334~347 (2004)
36. Nunnally, J. C., "Psychometric Theory" (1978), McGraw-Hill
37. Podsakoff, P. M., "Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies", Journal of Applied Psychology, 88(5), pp.879~903 (2003)
38. Ramasehan B., "The Effect of Market Orientation on New Product Performance: a Study Among Singaporean Firms", Journal of Product and Brand Management, 11(6), pp.399~409 (2002)
39. Salavou, H., "Do Customer and Technology Orientations Influence Product Innovativeness in SMEs? Some New Evidence from Greece", Journal of Marketing Management, 21, pp.307~338 (2005)
40. Sethi, R., "Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products", Journal of Marketing Research, 38, pp.73~85 (2001)
41. Shelley, C. E., "Effects of Coaction, Expected Evaluation, and Goal Setting on Creativity and Productivity", Academy of Management Journal, 38(2), pp.483~503 (1995)
42. Sherman, J., "New Product Development Performance and the Interaction of Cross-Functional Integration and Knowledge Management", Journal of Product Innovation Management, 22, pp.399~411 (2005)
43. Singh, Jagdip, "Boundary Role Ambiguity in Marketing Oriented Positions: A Multidimensional, Multifaceted Operationalization", Journal of Marketing Research, 28, pp.328~338 (1991)
44. Souder, William E., "Integrating Marketing and R&D Project Personnel within Innovation Projects: An Information Uncertainty Model", Journal of Management Studies, 29, pp.485~512 (1992)
45. Tabachnick, Barbara G., "Using Multivariate Statistics" (1989), Harper and Row Publisher
46. Venkataraman, N., "The Concept of Fit in Strategy Research: Toward a Verbal and Statistical Correspondence", Academy of Management Review, 14, pp.423~444 (1989)
47. Von Hippel, E., "A Source of Novel Product Concepts", Management Science, 32, pp.791~805 (1986)
48. Vorhies, D. W., "The Capabilities and Performance Advantages of Market-Driven Firms", European Journal of Marketing, 33(11), pp.1172~1202 (1999)
49. Webster, Frederick E., "The Changing Role of Marketing in the Corporation", Journal of Marketing, 56(4), pp.1~17 (1992)
50. Workman, John P., "Marketing's Limited Role in New Product Development in One Computer Systems Firm", Journal of Marketing Research, 30, pp.405~421 (1993)
51. Yang, Young Ik, "The Effects of Market Driven, Market Driving, and Technology Orientations on Product Creativity and Performance", Journal of Korean Marketing Association, 22(4), pp.41~63 (2007)
52. Zhou, Kevin Zheng, "The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations", Journal of Marketing, 69, pp.42~60 (2005)

관련 논문AI추천