전기차 충전시설 확충 전략에 대한 수요자 선호 분석: 개인 특성과 인프라 경험을 중심으로

Abstract

As electric vehicles (EVs) become increasingly widespread, the expansion of charging infrastructure has emerged as a critical factor in supporting their adoption. This study analyzes the preferences of EV users for different infrastructure expansion strategies, focusing on proactive (supply-driven) and reactive (demand-driven) approaches. Survey data from 545 EV users in Korea was analyzed using logistic regression. The results show that users with greater EV experience or knowledge tend to prefer reactive strategies, whereas users who rely more heavily on fast charging and perceive a shortage of public chargers favor proactive expansion. These findings provide practical implications for tailoring infrastructure policies based on user characteristics and behaviors.