中国电商的演进机理与全渠道零售模式创新研究
Research on the Evolution Mechanism of E-commerce and Omni-channel Retailing Mode in China
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참고문헌
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초록
自二十一世纪以来，中国零售业态整体上步入了快速创新与变革周期。不论是传统的线下零售业态还是新兴的线上零售业态，均加快了创新节奏。其中，苏宁云商创新性地提出了“店商+电商+零售服务商”的云商模式；阿里巴巴集团将“新零售”作为企业的战略创新目标。本研究通过系统地梳理、提炼中国电商演变发展趋势及其演进机理，明确提出全渠道零售模式是一种高级形态的零售业态，因此也是线下与线上零售商组织共同的战略创新方向。但为此需要新兴的“电商”与传统的“店商”组织及其企业家做出相应的战略安排.
Abstract
Since the 21st century, retail format has fully entered a period of rapid innovation and change in China. Whether the traditional offline retail formats or emerging online retail formats, are accelerating the pace of innovation. Among them, Suning Commerce Group innovatively puts forward a “Stores + E-commerce+ Retail Service Providers” cloud provider model. Alibaba Group has taken the new retail as a strategic innovation goal. In this study, we systematically comb and refine the evolution trend and evolution mechanism of Chinese e-commerce. The study clearly points out that omni-channel mode is a kind of advanced retail form, so it is also the strategic and innovative direction of online retailers and offline retailers. But this requires the emerging e-commerce, the traditional store and its entrepreneurs to make the appropriate strategic arrangements to effectively respond to a new round of retail revolution.
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