IT 어포던스와 사회적 실재감이 라이브커머스 충동구매에 미치는 영향

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참고문헌 (78)

1. 강림서, "틱톡 라이브 커머스 특성과 핵심 오피니언 리더의 특성이 재구매의도에 미치는 영향: : 중국 생방송 채널<동방선별>중심으로", 석사, pp.2023
2. 곽비송, "SNS 특성이 레스토랑의 몰입 및 신뢰 그리고 행동의도에 미치는 영향", 동북아관광연구, 9(2), pp.103~123 (2013)
3. 김성철, "전자상거래 시장에서 상호작용성이 충동구매에 미치는 영향-중국 핀둬둬 기업의 공동구매를 대상으로", 중국과 중국학, 47, pp.65~89 (2022)
4. 김종백, "스크린골프 이용자의 플로우 선행변인이 플로우경험에 미치는 영향", 한국사회체육학회지, 63, pp.189~201 (2016)
5. 박준철, "인터넷 쇼핑몰 신뢰형성요인과 몰입형성요인이 신뢰, 몰입, 고객충성행위에 미치는 영향", 한국산업정보학회 학술대회논문집, pp.178~193 (2006)
6. 박지은, "T커머스 이용 및 구매 결정요인 분석 : T커머스, TV홈쇼핑, 인터넷쇼핑 비교를 중심으로", 한국방송학보, 31(1), pp.5~37 (2017)
7. 박한식, "모험관광객의 플로우(flow)경험구조", 관광연구, 23(1), pp.197~207 (2008)
8. 성총이, "인플루언서 특성과 플랫폼 어포던스가 충동구매 가능성에 미치는 영향 : 중국 틱톡 라이브 커머스 플랫폼을 중심으로", 서비스경영학회지, 23(2), pp.278~306 (2022)
9. 여엽청, "중국 왕홍마케팅의 자극이 왕홍신뢰와 제품신뢰에 미치는 영향 : 왕홍-제품 적합성과 제품유형의 조절적 역할을 중심으로", 인터넷전자상거래연구, 21(1), pp.89~106 (2021)
10. 오은혜, "소셜커머스의 구매의도에 영향을 미치는 소셜커머스의 특성 및 관계 품질에 관한 연구", e-비즈니스연구, 15(1), pp.255~275 (2014)
11. 온가신, "라이브 커머스는 어떻게 소비자들의 마음을 사로잡았나? 플랫폼 및 BJ 정보원천 특성이 중국 소비자들의 라이브 커머스 구매의도에 미치는 영향과 성별의 조절효과", e-비즈니스연구, 21(5), pp.215~234 (2020)
12. 유명길, "판매원 메시지에 대한 여성고객 수용의도 : 사회적 실재감과 쇼핑경험의 역할", 산업경제연구, 25(2), pp.1151~1165 (2012)
13. 이윤재, "브랜드 개설 SNS 페이지에서의 사회적 실재감이 관계 자본 형성에 미치는 영향 연구", 마케팅논집, 22(4), pp.85~103 (2014)
14. 이진흥, "중국 라이브 쇼핑의 인플루언서, 소비자 감지, 방송환경이 충동구매에 미치는 영향 : 신뢰, 지각된 가치 매개효과를 중심으로", 박사, pp.2022
15. 라이브 시대의 도래와 커져가는 중국 커머스 위협, "임희석", 미래에셋증권 Equity Research, ~ (2024)
16. 장남경, "스포츠 경기관람객의 몰입(Flow)경험 구조 연구", 한국스포츠산업경영학회지, 24(5), pp.72~87 (2019)
17. 장영혜, "소비자들의 SNS 이용동기, 상향적비교성향 그리고 충동구매행동 간의 관계", 마케팅논집, 28(1), pp.18~34 (2020)
18. 조동석, "사회적 실재감, 플로우 및 e-충성도와 레스토랑 모바일환경에서의 서비스 가치의 조절효과", 호텔관광연구, 17(6), pp.184~204 (2015)
19. 허민민, "라이브 커머스의 사회적 실재감이 중국소비자의 충동구매 의도에 미치는 영향에 관한 연구 : 몰입의 매개효과를 중심으로", 한국콘텐츠학회논문지, 23(2), pp.301~312 (2023)
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