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마케팅관점에서 B2C EC 웹 사이트 기능특성과 활용성과 간의 관련성에 대한 전략유형의 조절효과

The Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective

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주제분류경영학

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Abstract

The Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective

참고문헌 (34)

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