내부마케팅 활동이 치과위생사의 동기부여에 미치는 영향
Effect of Internal Marketing Activities on Motivating Dental Hygienists
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The purpose of this study was to examine the influence of internal marketing activities on motivating dental hygienists in dental hospital in an effortto be of use for setting strategies geared toward boosting the productivity of dental hygienists. The findings of the study were as follows: Concerninginternal marketing activities by general characteristics, the dental hygienists who received 4-year college or higher education received moreeducation than the college graduates (p≤0.001). As for the leave system, the dental hygienists who worked in general hospitals (p=0.011) and sitedin Chungcheongnam-do (p≤0.001) replied more leaves were provided. In terms of welfare benefits, there were significant differences in thoseregards according to the type of hospital (p=0.029) and service area (p≤0.001). As to the reward system, their responses about this system weresimilar to their responses about education & training, leaves and welfare benefits. The motivating factors consisted of 6 motivation factors and 10hygiene factors. The motivation factors included an opportunities to develop ability and appropriate training to their work. The hygiene factorsinvolved implement of policies and procedures, work environments, relationship with colleagues. Regarding awareness of the motivation factorsby general characteristics, there were differences in that aspect according to age (p=0.043), and their awareness of the hygiene factors was differentaccording to service area (p=0.038). As a result of analyzing which factors affected motivating, the leave system (p=0.038) and communication(p=0.001) that belonged to the internal marketing activities were identified as the influential motivation factors. In terms of the hygiene factors, ageand service area were influential among the general characteristics (p=0.047, p=0.045). Above findings of the study suggest that it will be possiblefor dental institutions to ensure successful management by conducting internal marketing activities tailored to the characteristics of theirorganizational members and by motivating dental hygienists especially through communication.
Abstract
The purpose of this study was to examine the influence of internal marketing activities on motivating dental hygienists in dental hospital in an effortto be of use for setting strategies geared toward boosting the productivity of dental hygienists. The findings of the study were as follows: Concerninginternal marketing activities by general characteristics, the dental hygienists who received 4-year college or higher education received moreeducation than the college graduates (p≤0.001). As for the leave system, the dental hygienists who worked in general hospitals (p=0.011) and sitedin Chungcheongnam-do (p≤0.001) replied more leaves were provided. In terms of welfare benefits, there were significant differences in thoseregards according to the type of hospital (p=0.029) and service area (p≤0.001). As to the reward system, their responses about this system weresimilar to their responses about education & training, leaves and welfare benefits. The motivating factors consisted of 6 motivation factors and 10hygiene factors. The motivation factors included an opportunities to develop ability and appropriate training to their work. The hygiene factorsinvolved implement of policies and procedures, work environments, relationship with colleagues. Regarding awareness of the motivation factorsby general characteristics, there were differences in that aspect according to age (p=0.043), and their awareness of the hygiene factors was differentaccording to service area (p=0.038). As a result of analyzing which factors affected motivating, the leave system (p=0.038) and communication(p=0.001) that belonged to the internal marketing activities were identified as the influential motivation factors. In terms of the hygiene factors, ageand service area were influential among the general characteristics (p=0.047, p=0.045). Above findings of the study suggest that it will be possiblefor dental institutions to ensure successful management by conducting internal marketing activities tailored to the characteristics of theirorganizational members and by motivating dental hygienists especially through communication.
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