지방일간지 독자투고 분석을 통한 경찰의 對 언론홍보 개선방안 연구

Abstract

This study analyzed how police officers' publicity activities, especially through independent investment, are conducted amid the surging demand for public security. To that end, he had in-depth interviews with major newspapers in South Gyeongsang Province with topics of donation, purpose of donation, class of contributors, police officers in charge of public relations, and current journalists. The study found several characteristics of police officers' independent efforts in local newspapers. First, the possibility of local newspapers' struggle for self-help is increasing. One out of every 10 police officers surveyed a year-long independent campaign. Secondly, police officers have found that their own pet ads are voluntary, but there is a possibility that they are making contributions for incentives. According to the daily newspaper, which is currently being conducted by the local police, each local police office uses its own efforts as a means of obtaining incentives according to the presentation of more than three cases a year. Third, police officers did not have a wide range of contributions and topics, but focused only on publicity and guidance. While there are advantages of posting and promoting articles that have gained experience in the police profession, the reader has the disadvantage of experiencing a formality of contributions. Fourth, the concentration of independent opinions of certain professional groups may affect the credibility of local newspapers, and thus, thorough gate-kipping is necessary in the process of publishing independent contributions. Accordingly, newspapers need to raise the quality of their own efforts through the gatekeeping process. Fifth, despite the generally negative perception of police force's efforts, a timely message also provides a positive influence on police policing and public relations. The research team needs a strategy to diversify the subject of police officers' independent efforts and provide information needed for the general reader. Second, current police policing activities show a strong presence in police press releases and event and accident reports. Third, I suggest that the professionalism of newspaper reporters and police officers should be enhanced to solve the problem of low reliability, and that the public should shift to a timely independent effort that they can feel.