청소년 선호 브랜드의 사이즈 체계 및 그레이딩 실태 조사에 관한 연구

Abstract

The purpose of this study was to analyze the problems of brands preferred by adolescents on sizing system and grading method and to provide a basic information for adolescent apparel manufacturers. Brands preferred by adolescents were obtained via a questionnaire from adolescents aged from 13 to 18 in Seoul and finally we selected upper 12 brands out of 20 brands they preferred. Also the graders of 12 brands were surveyed through direct interviews. The results indicated only 2 brands out of 12 brands(such as Adidas and Basic House) manufactured apparels for adolescents and most brands targeted customers in their early twenties as a main target market. As a results of researching the sizing system of 12 brands, women's apparel brands produced two sizes separately for upper and lower garments, unisex apparel brands produced garments in 4~8 sizes. For most of the brands, each size has a dimensional deviation on the same rate in all parts and 12 brands manufactured garments mainly with a dimensional deviation of 5cm in bust circumference and hip circumference.