실버 소비자의 연령대에 따른 등산복 구매 및 만족도
Climbing Sportswear Purchase and Satisfaction according to Silver Consumer Age
0
조회
0
다운로드
23
인용
0
참고문헌
키워드
초록
The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.
Abstract
The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.
참고문헌 (16)
- 강혜원, "노년층 남녀의 사회심리적 측면의 의복연구", 연세대 생활과학논문집, 4, pp.12~ (1990)
- 김성훈, "실버소비자의 스포츠 레저용품 구매행동에 관한 연구", 한국학교체육학회지, 13(1), pp.79~88 (2003)
- 남윤자, "한국노인여성들의 의복구매행동과 의복불만", 복식문화연구, 6(4), pp.162~174 (1998)
- 박종원, "통합적 관점에서 본 노인소비자 행동 : 외출복 구매의사결정과정의 특수성", 경영학연구, 24(3), pp.353~386 (1995)
- 배현숙, "노년층 여성들의 의복구매유형에 따른 의복구매 불안", 대한가정학회지, 35(1), pp.373~388 (1997)
- 송미령, "우리나라 성인여성의 의복구매행동에 관한 실태 조사연구(Ⅰ) -서울, 부산, 대구지역을 중심으로", 한국의류학회지, 12(1), pp.53~68 (1988)
- 신윤호, "여가 및 건강관련 실버용품기업 마케팅 활성화를 위한 시장세분화 전략방안", 한국 스포츠 리서치, 14(6), pp.579~590 (2003), 한국스포츠리서치
- 유기상, "21세기 최대의 시장, 실버 산업을 잡아라" (1997), 글사랑
- 유경숙, "노인의 성역할 정체감과 의복디자인 선호 및 의복구매동기에 관한 연구", 대한가정학회지, 35(6), pp.15~24 (1997)
- 이의훈, "55+(성숙소비자) 시장의 전망 및 시장 공략을 위한 마케팅 전략", Marketing Communication Review, 4, pp.106~122 (1998)
- 이의훈, "라이프스타일을 통한 실버시장 세분화 연구", 한국노년학, 24(2), pp.1~20 (2004), 한국노년학회
- 이민표, "노인소비자의 소비행동에 관한 연구", 박사, pp.1995
- 이숙자, "노인상품의 신문광고 모델에 대한 노년층 구매자의 반응", 석사, pp.1996
- 조필교, "노년층여성의 생활양식에 따른 의복행동", 한국의류학회지, 19(1), pp.57~70 (1995)
- 통계청, "가구주 연령별 가계수지", ~ (2000)
- Trynan, A.C., "The neglect of the order consumer", Journal of Consumer Studies & Home Economics, 12, pp.159~171 (1998)