Degree-of-Association Judgments of Fragranceswith Color Hues and Tones
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.
Abstract
Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.
참고문헌 (26)
- Ayabe-Kanamura, S., "Differences in perception of everyday odors: a Japanese-German cross-cultural study", Chemical Senses, 23, pp.31~38 (1998)
- Amoore, J. E., "Molecular basis of odor" (1970), Charles Thomas
- Chiazzaru, S., "The complete book of color" (1998), Barnes & Noble Book
- Chain, W. S., "Odor identification by males and females: predictions vs. performance", Chemical Senses, 7, pp.129~142 (1982)
- Demattè, M. L., "Cross-modal associations between odors and colors", Chemical Senses, 31, pp.531~538 (2006)
- Déribéré, M., "Relationship between perfumes and colors", Color Research & Application, 3, pp.115~116 (1978)
- Doty, R. L., "Sex differences in odor identification ability:a cross-cultural analysis", Neuropsychologia, 23, pp.667~672 (1985)
- Edwards, M., "Fragrances of the world: Parfums du monde 2008 (24th ed.)" (2008), Fragrances of the World
- "Fragrances of the world"[URL]
- Gilbert, A. N., "Cross-modal correspondence between vision and olfaction: the color of smells", American Journal of Psychology, 109, pp.335~351 (1996)
- Halpern, D. F., "Sex differences in cognitive abilities" (2000), Lawrence Erlbaum
- Hope, A., "The Color Compendium" (1990), Van Nostrand Reinhold
- Ishihara, S., "Ishihara’s tests for color blindness" (1976), Kanehara
- Kemp, S. E., "Odor intensity and color lightness are correlated sensory dimensions", American Journal of Psychology, 110, pp.35~46 (1997)
- 김유진, "향수제품 디자인을 위한 색과 향의 교차-양상 연상관계", 감성과학, 11(3), pp.427~439 (2008), 한국감성과학회
- Kobayashi, S., "Color Image Scale" (1990), Kodansha International
- Korea Society of Color Studies, "Colorist: practice" (2002), Kukje Publishing House
- Östernauer, R. A., "Color of scents: chromatic stimuli modulate odor responses in the human brain", The American Physiological Society, 93, pp.3434~3441 (2005)
- Sagiv, N., "Cross-modal interactions: lessons from synesthesia. Martinez-Conde, Macknik, Martinesz", Alonso & Tse Progress in Brain Research, 155, pp.263~275 (2006)
- Schifferstein, H. N. J., "Visualizing fragrances through colours: the mediating role of emotions", Perception, 33, pp.11249~1266 (2004)
- "Sephora.com"[URL]
- Song, I. G., "The story of perfume" (2004), Hangilsa
- Zarzon, M., "Understanding the underlying dimensions in perfumers’ odor perception space as a basis for developing meaningful odor mapes", Attention, Perception, and Psychophysics, 71(2), pp.225~247 (2009)
- Zellner, D. A., "Influence of color on odor identification and liking ratings", American Journal of Psychology, 104, pp.547~561 (1991)
- Zellner, D. A., "Color affects perceived odor intensity", Journal of Experimental Psychology: Human Perception and Performance, 16, pp.391~397 (1990)
- Zellner, D. A., "Masculinity", femininity of fine fragrances affects color-odor correspondences: a case for cognitions influencing cross-modal correspondences, 2007, pp.33, 211~222