한방의료기관의 재방문 및 추천의사에 영향을 미치는 요인
Factors Affecting the Intention to Revisit and to Recommend to others a Korean Medicine Clinic
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Objectives : The purpose of this study is to analyze the association between the satisfaction of Korean Medicine users and their intention to revisit and to recommend to others. Methods : This study conducted frequency analysis, chi-square test, and logistic regression analysis on 1,010 male and female Korean Medicine users aged 19 or higher in the country using data from the 2017 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the facilities in Korean Medicine clinics, the results of treatment, and the attitude of nurses and medical staff were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the attitude toward medical treatment of Korean Medicine doctors and the satisfaction with an explanation of the treatment procedures were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting kind attitudes of medical staff.
Abstract
Objectives : The purpose of this study is to analyze the association between the satisfaction of Korean Medicine users and their intention to revisit and to recommend to others. Methods : This study conducted frequency analysis, chi-square test, and logistic regression analysis on 1,010 male and female Korean Medicine users aged 19 or higher in the country using data from the 2017 Korean Medicine Utilization and Herbal Medicine Consumption Survey. Results : The results of analyses revealed that the facilities in Korean Medicine clinics, the results of treatment, and the attitude of nurses and medical staff were the significant influencing factors on the intention to revisit and to recommend to others. Other than the above factors, the attitude toward medical treatment of Korean Medicine doctors and the satisfaction with an explanation of the treatment procedures were found to be important influencing factors on the intention to recommend to others. Conclusions : In order to increase the intention to revisit and to recommend to others a Korean Medicine clinics, the top priority lies in both proving high-quality medical services and promoting kind attitudes of medical staff.
참고문헌 (23)
- Lee JT, "Strategy for unique pediatric oriental medicine -Case study on Love-blooming herbal clinic-", pp.2002
- Seo CJ, "A Study on the Medical market’s open and Medical institutions countermeasure", Journal of the Korean Catholic Hospital Association, 26(1), pp.19~24 (1996)
- 정영애, "부산지역 프랜차이즈피부비만관리실과 일반피부비만관리실의 고객만족도 영향요인", 보건의료산업학회지, 3(2), pp.55~64 (2009), 보건의료산업학회
- 한혁규, "서울지역 일반 한의원과 네트워크 한의원의 환자만족도 및 추천의사에 미치는 영향요인 비교", 대한예방한의학회지, 18(3), pp.57~67 (2014), 대한예방한의학회
- Crow R, "The measurement of satisfaction with healthcare : implications for practice from a systematic review of the literature", Health Technol Assess, 6(32), pp.1~244 (2002)
- 김사영, "외국인 의료관광객의 만족영향력 예측 연구", 한국산학기술학회논문지, 15(3), pp.1478~1488 (2014), 한국산학기술학회[DOI]
- Schoenfelder T, "Determints of patient satisfaction : a study among 39hospitals in an in-patient setting in Germany", International journal for quality in health care, 23(5), pp.503~509 (2011)
- Hatamizadeh N, "Factors affecting client satisfaction and dissatisfaction in out-patient rehabilitation centers in kurdistan province in Iran", Iranian Red Crescent Medical Journal, 14(2), pp.119~120 (2012)
- 유승동, "한국 의료관광에 대한 고객만족이 관계지속의도에 미치는 영향- 전환비용의 조절효과를 중심으로 -", 관광연구저널, 27(6), pp.53~68 (2013), 한국관광연구학회
- 이미애, "간호서비스 질, 의료서비스 만족, 병원 재이용 의도간의 관계", 간호행정학회지, 18(1), pp.96~105 (2012), 간호행정학회
- Usage and Consumption of Korean Medicine Report, , Ministry of Health and Welfare, National Development Institute of Korean Medicine, ~ (2018)
- 2020 National Health Insurance Statistical Yearbook, "Health Insurance Review and Assesment service", ~ (2020)
- Park SS, "A study on behavioral attitude and utilization of oriental health care of community people in korea", Korean Public Health Research, 25(2), pp.34~50 (1999)
- 이한울, "계층별 한방의료 이용 실태에 관한 연구", 대한예방한의학회지, 11(2), pp.71~86 (2007), 대한예방한의학회
- 박지은, "한방의료 이용현황 및 이용결정요인에 관한 연구 -고령화 패널을 이용하여-", 대한한의학회지, 32(1), pp.97~108 (2011), 대한한의학회
- Kim DS, "Study on factors related to the use of oriental medical service among outpatients", pp.2013
- "Usage and Consumption of Korean Medicine Homepage"[URL]
- Fisk TA, "Creating patient satisfaction loyalty", Journal of Health Care Marketing, 52(2), pp.69~82 (1990)
- Swan J, "Deepening the understanding of hospital patient satisfaction : fulfillment and equity effects", Journal of Health Care Marketing, 5(31), pp.7~18 (1985)
- 박현숙, "한방병원 환자 만족도 및 재이용 의사 결정요인", 한국산학기술학회논문지, 16(4), pp.2726~2736 (2015), 한국산학기술학회[DOI]
- Yoon SH, "An Importance Analysis of the Selection Factors of Medical Service in Korea", Review of industry and management, 29(2), pp.79~97 (2016)
- "The Korean Medicine Times"[URL]
- Lee SO, "Measurement of ambulatory patients’satisfaction and its influencing factors in a teritiary hospital", Korean journal of preventive medicine, 27(2), pp.366~374 (1994)