A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal ,372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy
Abstract
In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal ,372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy
참고문헌 (16)
- R. Louie, "Novice-AI Music Co-Creation via AI-Steering Tools for Deep Generative Models", Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 4(4), pp.1~13 (2020)
- Jarno Eerola, "The story of Aitokaiku: Utilizing artificial intelligence for music", XRDS: Crossroads, The ACM Magazine for Students, 24(3), pp.50~53 (2018), Association for Computing Machinery (ACM)[DOI]
- O. Lopez-Rincon, "Algoritmic music composition based on artificial intelligence: A survey", 2018 International Conference on Electronics, Communications and Computers, 2(899), pp.187~193 (2018)
- Vasileios Myrthianos, "Firm Profitability During the Servitization Process in the Music Industry", Strategic Change, 23(5-6), pp.317~328 (2014), Wiley[DOI]
- S. Amershi, "Guidelines for human-ai interaction", Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 3(3), pp.1~13 (2019)
- J. McCormack, "In a Silent Way: Communication between AI and improvising musicians beyond sound", Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 3(38), pp.1~11 (2019)
- M. Kaliakatsos-Papakostas, "Artificial intelligence methods for music generation: a review and future perspectives", Nature-Inspired Computation and Swarm Intelligence, 67(1), pp.217~245 (2020)[DOI]
- Weiwei Zhang, "A Study on the User Acceptance Model of Artificial Intelligence Music Based on UTAUT", 한국컴퓨터정보학회논문지, 25(6), pp.25~33 (2020), 한국컴퓨터정보학회[DOI]
- P. Saint-Dizier, "Music and Artificial Intelligence. In A Guided Tour of Artificial Intelligence Research", A Guided Tour of Artificial Intelligence Research, 15(3), pp.503~529 (2020)[DOI]
- Dooyoung Choi, "Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior", Sustainable Production and Consumption, 18, pp.145~155 (2019), Elsevier BV[DOI]
- Shyhnan Liou, "Situational Salience of Norms Moderates Cultural Differences in the Originality and Usefulness of Creative Ideas Generated or Selected by Teams", Journal of Cross-Cultural Psychology, 49(2), pp.290~302 (2018), SAGE Publications[DOI]
- Yung-Chang Hsiao, "Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach", Technology in Society, 55, pp.78~84 (2018), Elsevier BV[DOI]
- Min Zhang, "Effects of absorptive capacity, trust and information systems on product innovation", International Journal of Operations & Production Management, 38(2), pp.493~512 (2018), Emerald[DOI]
- Saeid Shahshahani, "Brand Compatibility with the Spirit of Customers and Its Influence on Customer Attraction", SSRN Electronic Journal, 4(9), pp.34~34 (2019), Elsevier BV[DOI]
- Karina Sokolova, "Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions", Journal of Retailing and Consumer Services, 53, pp.68~73 (2020), Elsevier BV[DOI]
- Faruk Anıl Konuk, "The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food", Journal of Retailing and Consumer Services, 43, pp.304~310 (2018), Elsevier BV[DOI]