연령에 따른 에센셜오일의 지식정도 및 사용실태
A Study on the Knowledge and Use of Essential Oil by People of Different Age -Focused on women in Zhejiang, China-
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초록
언텍트 시대가 돌입되면서 동서고금을 막론하고 현대인들은 건강한 신체와 정신을 추구하면서웰빙(well-being), 로하스(LOHAS), 웰니스(Wellness)를 위해 자연 친화적인 대체요법으로 아로마테라피(Aromatherapy) 접근방식을 선호하고 있다. 이에 본 연구에서는 중국 절강성 지역 20대에서 50대여성들을 중심으로 에센셜오일에 대한 지식정도와 사용실태를 알아보고자 일반적 특성 3문항, 지식정도 11문항, 사용실태 13문항, 만족도 9문항을 2019년 7월 5일에서 8월 30일까지 위쳇(WeChat), 왠쥬엔씽 프로그램(wenjuanxing program)을 이용하여 총 617부를 조사분석하였다. 분석방법은SPSSWIN 21.0프로그램을 이용하여 빈도분석하였고, 지식정도, 만족도는 신뢰도 검증 Cronbach‘s α 을 실시하였고, 연령에 따른 지식정도와 사용실태는 빈도분석, 기술통계분석, 카이스케어 검정(), 일원변량분석으로 분석한 결과를 요약하면 다음과 같다. 조사대상자들의 특성에서 연령은 20대, 학력은 대학교 졸업, 에센셜오일을 들어본 경험 있음에서 각각 가장 높았다. 연령에 따른 에센셜오일지식정도와 만족도는 모두 보통으로 나타났으며, 사용경험은 모든 연령층에서 높게 조사되었고, 그외 사용하지 않은 이유는 30대는 효과가 없을 것 같아서가 높았으나, 20대와 40대 이상은 모두 잘몰라서 응답이 가장 높은 것으로 모두 유의한 차이를 나타내었다. 사용실태는 사용기간, 구입장소, 구매방식, 사용목적, 사용장소, 사용횟수, 사용용도, 사용부위에서 차이가 유의미하게 나타났다. 이의 결과 연령에 따른 에센셜오일의 인지도, 지식정도의 차이가 있고, 사용실태는 20대는 얼굴 피부, 30대 이상은 스트레스해소와 바디관리를 위해 사용하는 것으로 연령대의 차이가 있음을 확인하였다. 연령에 따른 아로마 관련 제품 다양성과 마케팅을 위한 기초적 자료를 제시한다.
Abstract
With the advent of the age of"untact" modern people are pursuing a healthy body and mind. In order to achieve well-being, LOHAS and Wellness,people prefer to use natural affinity alternative therapies, Aromatherapy. This study focuses on women in their 20s~50s in Zhejiang Province, with the aim of investigating their knowledge and use of essential oils.The questionnaire was divided into four parts: 3 questions for general question, 11 questions for knowledge, 13 questions for use and 9 questions for satisfaction. In addition, the study was conducted using the WeChat and the Wenjuanxing Program from July 5 to August 30, 2019. Finally, a total of 617 questionnaires were analyzed. In this study, SPSS WIN 21.0 program is used for frequency analysis. The level of knowledge and satisfaction is verified by Cronbach‘s α. And the following analysis results were obtained by frequency analysis, descriptive statistics, Chi-squared test(), one-way ANOVA on the understanding level and usege of essential oils according to age. The results were as follows. The most common characteristics of subjects were the 20s, university students, essential oil recognition was high in having experience. There is no great difference in knowledge or satisfaction depending on age. knowledge and satisfaction was moderate. The results of experience in the use of essential oils were higher among all age groups, those who in their 30s did not think that the use of essential oils would be effective. However, people in their 20s and 40s and older have unclear answers, indicating that results showed a difference. The results of the survey on usage showed that there were significant differences in period of use, place of purchase, method of purchase, purpose of use, place of use, number of use, frequency of use, body parts of use. According to the study, awareness and knowledge of essential oils vary according to age, and those in their 20s use essential oils for facial skin, and those in their 30s and older use essential oils for stress relief and body management. This study provides basic information on marketing related to diversified essential oil products according to age.
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