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Colour, Clothing, and the Concept of ‘Green’: Colour Trend Analysis and Professionals’ Perspectives

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초록

Increasingly, many fashion companies and organizations haveintroduced slogans such as ‘green is the new black’ and ‘gethip, get green’ to raise ‘green’ awareness as well as to buildcorporate image. This study was designed to explore industryopinion on what colour(s) is/are more likely associated withthe notion of ‘green.’ In order to gain a deeper understandingof the relationship between colour and environmental issues, aself-administered questionnaire survey was used to collect datafrom various professionals. According to the present study, it isevident that certain colours are viewed to be more eco-friendlythan others. The findings of this study provide insight and implicationsfor fashion practitioners, educators and consumers onthe concept of eco-friendly in general and colour attribute inparticular.

Abstract

Increasingly, many fashion companies and organizations haveintroduced slogans such as ‘green is the new black’ and ‘gethip, get green’ to raise ‘green’ awareness as well as to buildcorporate image. This study was designed to explore industryopinion on what colour(s) is/are more likely associated withthe notion of ‘green.’ In order to gain a deeper understandingof the relationship between colour and environmental issues, aself-administered questionnaire survey was used to collect datafrom various professionals. According to the present study, it isevident that certain colours are viewed to be more eco-friendlythan others. The findings of this study provide insight and implicationsfor fashion practitioners, educators and consumers onthe concept of eco-friendly in general and colour attribute inparticular.

참고문헌 (55)

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