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Retail place attachment: a qualitative study of apparel shoppers

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주제분류경영학

초록

This exploratory study proposes an empirical look at the meaning of place attachmentfor the retail consumer and studies its role in online shopping patronage. A theoreticalframework was developed from a review of the literature, and guides this research. Thedependent variable in this study was retail place attachment. The aim of the study wasto validate constructs of retail place attachment and identify its influence on onlineretail patronage. A total of 429 participants were randomly chosen from a social-networking databaseand two professional organization databases using the snowball sampling technique. Inclusion criteria for this sample included gender, age range of 18 and up, and all ethnicbackgrounds. Survey participants were recruited from Facebook, a social-networkingdatabase, and two professional organization databases. Identifying that consumers value both hedonic and utilitarian aspects of theirshopping experience, this study assists in understanding the meaning of the term “retailplace attachment.” Retailers should focus on increasing both the emotional and socialbond to their stores while offering quality merchandise at affordable prices.

Abstract

This exploratory study proposes an empirical look at the meaning of place attachmentfor the retail consumer and studies its role in online shopping patronage. A theoreticalframework was developed from a review of the literature, and guides this research. Thedependent variable in this study was retail place attachment. The aim of the study wasto validate constructs of retail place attachment and identify its influence on onlineretail patronage. A total of 429 participants were randomly chosen from a social-networking databaseand two professional organization databases using the snowball sampling technique. Inclusion criteria for this sample included gender, age range of 18 and up, and all ethnicbackgrounds. Survey participants were recruited from Facebook, a social-networkingdatabase, and two professional organization databases. Identifying that consumers value both hedonic and utilitarian aspects of theirshopping experience, this study assists in understanding the meaning of the term “retailplace attachment.” Retailers should focus on increasing both the emotional and socialbond to their stores while offering quality merchandise at affordable prices.

참고문헌 (92)

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