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International fashion trade shows as knowledge creation platforms for microenterprises

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초록

In this study, the organizational knowledge creation process of microenterprisesexhibiting in trade shows is explored. Specifically, this article examines howknowledge processes are manifested through different trade show activities. The datawas collected through semi-structured interviews and ethnographic observation atinternational B2B fashion trade shows. The study shows that knowledge is createdthrough observing and interpreting the trade show environment and other actors withinit. Moreover, knowledge processes are embedded in the informal social interaction that takes place at trade shows. In this way, the participants absorb and adopt industryspecific practices and routines through their physical proximity to other industry actors.

Abstract

In this study, the organizational knowledge creation process of microenterprisesexhibiting in trade shows is explored. Specifically, this article examines howknowledge processes are manifested through different trade show activities. The datawas collected through semi-structured interviews and ethnographic observation atinternational B2B fashion trade shows. The study shows that knowledge is createdthrough observing and interpreting the trade show environment and other actors withinit. Moreover, knowledge processes are embedded in the informal social interaction that takes place at trade shows. In this way, the participants absorb and adopt industryspecific practices and routines through their physical proximity to other industry actors.

참고문헌 (31)

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