“I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption
2
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Within the US culture, two consumer culture ideals – namely, the body perfect and the material good life – are dominant. This study addressed the question – how are these two consumer culture ideals internalized? And, how an individual’s degree of internalization of these consumer culture ideals influence one’s fashion consumption behavior? By building on the Tripartite Influence Model, a widely used empirical model in body-image research, a research model was proposed. Data were drawn from self-reported online survey by respondents located in the US (N = 472). The proposed model was tested using structural equation modeling. All but one proposed hypotheses were supported, which explained 20% of the variance for fashion involvement construct (p <.001). Findings of the study revealed that sociocultural factors (i.e. parents, peers, and mass media) contribute to an individual’s degree of cultural ideals internalization, which in turn influences one’s level of body satisfaction and fashion consumption behavior. The findings of the study would be of interest to several entities, including social advertisers and marketers, media activists, and body image educators, among others, which are also discussed.
Abstract
Within the US culture, two consumer culture ideals – namely, the body perfect and the material good life – are dominant. This study addressed the question – how are these two consumer culture ideals internalized? And, how an individual’s degree of internalization of these consumer culture ideals influence one’s fashion consumption behavior? By building on the Tripartite Influence Model, a widely used empirical model in body-image research, a research model was proposed. Data were drawn from self-reported online survey by respondents located in the US (N = 472). The proposed model was tested using structural equation modeling. All but one proposed hypotheses were supported, which explained 20% of the variance for fashion involvement construct (p <.001). Findings of the study revealed that sociocultural factors (i.e. parents, peers, and mass media) contribute to an individual’s degree of cultural ideals internalization, which in turn influences one’s level of body satisfaction and fashion consumption behavior. The findings of the study would be of interest to several entities, including social advertisers and marketers, media activists, and body image educators, among others, which are also discussed.
참고문헌 (92)
- Andreasen, A. R., "Social marketing : Its definition and domain", Journal of Public Policy and Marketing, 13(1), pp.108~114 (1994)[DOI]
- Annunziata, M. A., "Assessing the body image : Relevance, application and instruments for oncological settings", Supportive Care in Cancer, 20(5), pp.901~907 (2012)[DOI]
- Apeagyei, P. R., "Significance of body image among UK female fashion consumers: The cult of size zero, the skinny trend", International Journal of Fashion Design, Technology and Education, 1(1), pp.3~11 (2008)[DOI]
- Ashikali, E. -M., "The effect of priming materialism on women’s responses to thin-ideal media", British Journal of Social Psychology, 51(4), pp.514~533 (2012)[DOI]
- Ata, R. N., "The effects of gender and family, friends, media influences on eating behaviors and body image during adolescence", Journal of Youth and Adolescence, 36(8), pp.1024~1037 (2007)[DOI]
- Bartky, S. L., "Narcissism, femininity and alienation", Social Theory and Practice, 8(2), pp.127~143 (1982)[DOI]
- Bell, B. T., "Understanding adolescent girls’ vulnerability to the impact of the mass media on body image and restrained eating behavior: The role of media type, body perfect internalization and materialism", Doctor, pp.2011
- Vinita Bhatia, "Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel", Journal of Global Fashion Marketing, 10(1), pp.66~80 (2019), 한국마케팅과학회[DOI]
- Browne, B. A., "Conceptualizing self-monitoring : Links to materialism and product involvement", Journal of Consumer Marketing, 14(1), pp.31~44 (1997)[DOI]
- Michael Buhrmester, "Amazon's Mechanical Turk", Perspectives on Psychological Science, 6(1), pp.3~5 (2011), SAGE Publications[DOI]
- Bush, A. J., "The effect of role model influence on adolescents’materialism and marketplace knowledge", Journal of Marketing Theory and Practice, 9(4), pp.27~36 (2001)[DOI]
- Byun, S. E., "Fast fashion and in-store hoarding : The drivers, moderator, and consequences", Clothing and Textiles Research Journal, 29(3), pp.187~201 (2011)[DOI]
- Cash, T. F., "Development of the appearance schema inventory : A new cognitive body-image assessment", Cognitive Therapy and Research, 20(1), pp.37~50 (1996)[DOI]
- Chaplin, L. N., "Interpersonal influences on adolescent materialism : A new look at the role of parents and peers", Journal of Consumer Psychology, 20(2), pp.176~184 (2010)[DOI]
- Chattaraman, V., "Age, body size, body image, and fit preferences of male consumers", Clothing and Textiles Research Journal, 31(4), pp.291~305 (2013)[DOI]
- Christopher, A. N., "Materialism and affect : The role of selfpresentational concerns", Journal of Social and Clinical Psychology, 23(2), pp.260~272 (2004)[DOI]
- Churchill, G. A., "Television and interpersonal influence on adolescent consumer learning", Journal of Consumer Research, 6(1), pp.23~35 (1979)[DOI]
- Clay, D., "Body image and self-satisfaction among adolescent girls : Testing the influence of sociocultural factors", Journal of Research on Adolescence, 15(4), pp.451~477 (2005)[DOI]
- Craig Lefebvre, R., "Social marketing and public health intervention", Health Education Quarterly, 15(3), pp.299~315 (1988)
- Dittmar, H., "Consumer culture, identity and wellbeing: The search for ‘good life’ and the ‘body perfect.’" (2008), Psychology Press
- Dohnt, H., "The contribution of peer and media influences to the development of the body satisfaction and self-satisfaction in young girls : A prospective study", Developmental Psychology, 42(5), pp.929~936 (2006)[DOI]
- Dolan, P., "Happy ever after: Escaping the myth of the perfect life" (2019), Penguin UK
- Durkin, S. J., "Predictors of vulnerability to reduced body image satisfaction and psychological wellbeing in response to exposure to idealized female media images in adolescent girls", Journal of Psychosomatic Research, 53(5), pp.995~1005 (2002)[DOI]
- Easterbrook, M. J., "Consumer cultural ideals, extrinsic motivations, and wellbeing in children", European Journal of Social Psychology, 44(4), pp.349~359 (2014)[DOI]
- Eisenberg, M. E., "The role of social norms and friends’ influence on unhealthy weight-control behaviors among adolescent girls", Social Science and Medicine, 60(6), pp.1165~1173 (2005)[DOI]
- Festinger, L., "A theory of social comparison processes", Human Relations, 7(2), pp.117~140 (1954)[DOI]
- Flouri, E., "Exploring the relationship between mothers and fathers’ parenting practices and children’s materialist values", Journal of Economic Psychology, 25(6), pp.743~752 (2004)[DOI]
- Franzoi, S. L., "The body satisfaction scale : Multidimensional structure and sex difference in a college population", Journal of Personality Assessment, 48(2), pp.173~178 (1984)[DOI]
- Frith, H., "Clothing and embodiment : Men managing body image and appearance", Psychology of Men and Masculinity, 5(1), pp.40~48 (2004)[DOI]
- Grabe, S., "The role of the media in body image concerns among women : A meta-analysis of experimental and correlational studies", Psychological Bulletin, 134(3), pp.460~476 (2008)[DOI]
- Groesz, L. M., "The effect of experimental presentation of thin media images on body satisfaction : A meta-analytic review", Journal of Eating Disorder, 31(1), pp.1~16 (2002)[DOI]
- Unnur Guðnadóttir, "The influence of materialism and ideal body internalization on body-dissatisfaction and body-shaping behaviors of young men and women: Support for the Consumer Culture Impact Model", Scandinavian Journal of Psychology, 55(2), pp.151~159 (2014), Wiley[DOI]
- Hargreaves, D., "The effect of television commercials on mood and body satisfaction : The role of appearance-schema activation", Journal of Social and Clinical Psychology, 21(3), pp.287~308 (2004)[DOI]
- Harrison, K., "The body electric : Thin-ideal media and eating disorders in adolescents", Journal of Communication, 50(3), pp.119~143 (2000)[DOI]
- Heinberg, L. J., "Development and validation of the sociocultural attitudes towards appearance questionnaire", International Journal of Eating Disorders, 17(1), pp.81~89 (1995)[DOI]
- Henderson-King, D., "Materialism, sociocultural appearance messages, and paternal attitudes predict college women’s attitudes about cosmetic surgery", Psychology of Women Quarterly, 33(1), pp.133~142 (2009)[DOI]
- Johnson, T., "Compulsive buying in product specific context : Clothing", Journal of Fashion Marketing and Management, 13(3), pp.394~405 (2009)[DOI]
- Jones, D. C., "Social comparison and body image: Attractive comparison to models and peers among adolescent boys and girls", Sex Roles, 45(9, pp.10) (2001), 645~664
- Jones, D. C., "Body image: A handbook of science, practice, and prevention", pp.110~118 (2011), Guildford Press
- Jaehee Jung, "Advertising Images of Men: Body Size and Muscularity of Men Depicted in Men’s Health Magazine", Journal of Global Fashion Marketing, 2(4), pp.181~187 (2011), 한국마케팅과학회[DOI]
- Karazsia, B. T., "Social body comparison and internalization : Mediators of social influence on men’s muscularity-oriented body dissatisfaction", Body Image, 6(2), pp.105~112 (2009)[DOI]
- Keery, H., "An evaluation of the tripartite influence model of body dissatisfaction and eating disturbance with adolescent girls", Body Image, 1(3), pp.237~251 (2004)[DOI]
- Khare, A., "Influence of collective self-satisfaction on fashion clothing involvement among Indian women", Journal of Fashion Marketing and Management, 16(1), pp.42~63 (2012)[DOI]
- Kim, H., "The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of the garments, loyalty intention in online shopping", Doctor, pp.2008
- Christine Knauss, "Body Dissatisfaction in Adolescent Boys and Girls: Objectified Body Consciousness, Internalization of the Media Body Ideal and Perceived Pressure from Media", Sex Roles, 59(9-10), pp.633~643 (2008), Springer Science and Business Media LLC[DOI]
- Leit, R. A., "The media’s representation of the ideal male body : A cause for muscle dysmorphia", International Journal of Eating Disorders, 31(3), pp.334~338 (2002)[DOI]
- Levine, M., "Body image: A handbook of science, practice, and prevention", pp.101~109 (2011), Guildford Press
- Levine, M. P., "The prevention of eating disorders", pp.23~56 (1998), The New York University Press
- Little, T. D., "To parcel or not to parcel : Exploring the question, weighing the merits", Structural Equation Modeling, 9(2), pp.151~173 (2002)[DOI]
- Lisa A. Lorenzen, "Brief Report: Exposure to Muscular Male Models Decreases Men?s Body Satisfaction", Sex Roles, 51(11-12), pp.743~748 (2004), Springer Science and Business Media LLC[DOI]
- Major, B., "Social comparison: Contemporary theory and research", pp.237~260 (1991), Erlbaum
- "A shortened version of the fashion clothing involvement scale" (2016)[URL]
- Mazur, A., "U. S. trends in feminine beauty and overadaptation", Journal of Sex Research, 22(3), pp.281~303 (1986)[DOI]
- McCabe, M., "Parent, peer and media influence on body image and strategies to both increase and decrease body size among adolescent boys and girls", Adolescence, 36(142), pp.225~240 (2001)
- McLaren, L., "Women’s body dissatisfaction, social class, and social mobility", Social Science and Medicine, 58(9), pp.1575~1584 (2004)[DOI]
- Mick, D. G., "Are studies of dark side variables confounded by socially desirable responding? The case of materialism", Journal of Consumer Behavior, 23(2), pp.106~119 (1996)[DOI]
- Moore, R. L., "The role of family communication in consumer learning", Journal of Communication, 31(4), pp.42~51 (1981)[DOI]
- Mukai, T., "Mothers, peers, and perceived pressure to diet among Japanese adolescent girls", Journal of Research on Adolescents, 6(3), pp.309~324 (1996)
- Nunnally, J. C., "Psychometric theory" (1978), McGraw Hill
- O’Cass, A., "Consumer self-monitoring, materialism, and involvement in fashion clothing", Australasian Marketing Journal, 9(1), pp.46~60 (2001)[DOI]
- O’Cass, A., "Fashion clothing consumption : Antecedents and consequences of fashion clothing involvement", European Journal of Marketing, 38(7), pp.869~882 (2004)[DOI]
- Ogle, J., "Segmenting the teen girl apparel market : Differences in fashion involvement, materialism, and social responsibility", Young Consumers : Insights and Ideas for Responsible Marketers, 15(2), pp.153~166 (2014)[DOI]
- Park, E. J., "A structural model of fashion-oriented impulse buying behavior", Journal of Fashion Marketing and Management, 10(4), pp.433~446 (2006)[DOI]
- Park, H. J., "Fashion innovativeness, materialism, and attitude towards purchasing foreign fashion goods online across national borders : The moderating effect of internet innovativeness", Journal of Fashion Marketing and Management, 11(2), pp.201~214 (2007)[DOI]
- Seong-Yeon Park, "The Effect of Social Comparison of Appearance on Compensatory Buying and Symbolic Consumption: The Mediating Role of Body Esteem", Journal of Global Fashion Marketing, 2(2), pp.76~85 (2011), 한국마케팅과학회[DOI]
- Pyle, R. L., "Bulimia : A report of 34 cases", The Journal of Clinical Psychiatry (1981)
- Ricciardelli, L. A., "Body image and body change methods in adolescent boys : Role of parents, friends and media", Journal of Psychosomatic Research, 49(3), pp.189~197 (2000)[DOI]
- Richins, M. L., "The material values scale : Measurement properties and development of a short form", Journal of Consumer Research, 31(1), pp.209~219 (2004)[DOI]
- Rogers, R. F., "An exploration of the tripartite influence model of body dissatisfaction and disordered eating among Australian and French college women", Body Image, 8(3), pp.208~215 (2011)[DOI]
- Rosa, J. A., "Keeping the body in mind : The influence of body satisfaction and body boundary aberration on consumer beliefs and purchase intentions", Journal of Consumer Psychology, 16(1), pp.79~91 (2006)[DOI]
- Seock, Y. -K., "Influence of body mass index, perceived media pressure, and peer criticism", teasing on adolescent girls’ body satisfaction, Clothing and Textiles Research Journal, pp.2013, 31(4)[DOI]
- Shim, S., "Body cathexis, clothing attitude, and their relations to clothing and shopping behavior among male consumers", Clothing and Textiles Research Journal, 9(3), pp.35~44 (1991)[DOI]
- Shroff, H., "The tripartite influence model of body image and eating disturbance : A replication with adolescent girls", Body Image, 3(1), pp.17~23 (2006)[DOI]
- Shrum, L. J., "Television’s cultivation of material values", Journal of Consumer Research, 32(3), pp.473~479 (2005)[DOI]
- Stice, E., "Modeling of eating pathology and social reinforcement of the thin-ideal predict onset of bulimic symptoms", Behaviour Research and Therapy, 36(10), pp.931~944 (1998)[DOI]
- Sun, Q., "Materialism, body surveillance, body shame, and body dissatisfaction: Testing a mediational model", Frontiers in Psychology, 9 (2018)[DOI]
- Charles R. Taylor, "What do we know about fashion advertising? A review of the literature and suggested research directions", Journal of Global Fashion Marketing, 8(1), pp.1~20 (2017), 한국마케팅과학회[DOI]
- Fei Teng, "Materialism Predicts Young Chinese Women’s Self-Objectification and Body Surveillance", Sex Roles, 76(7-8), pp.448~459 (2017), Springer Science and Business Media LLC[DOI]
- Thompson, J. K., "The media’s influence on body image disturbance and eating disorders: We’ve reviled them, now can we rehabilitate them?", Journal of Social Issues, 55(2), pp.339~353 (1999)[DOI]
- Thompson, J. K., "Exacting beauty: Theory, assessment, and treatment of body image disturbance" (1999), American Psychological Association
- Thompson, J. K., "Relations among multiple peer influences, body dissatisfaction, eating disturbance, and self-satisfaction : A comparison of average weight, at risk of overweight, and overweight adolescent girls", Journal of Pediatric Psychology, 32(1), pp.24~29 (2007)[DOI]
- Thompson, J. K., "Thin-ideal internalization : Mounting evidence for a new risk factor for body-image disturbance and eating pathology", Current Directions in Psychological Science, 10(5), pp.181~183 (2001)[DOI]
- Tiggemann, M., "Shopping for clothes : Body satisfaction, appearance investment, and functions of clothing among female shoppers", Body Image, 6(4), pp.285~291 (2009)[DOI]
- Marika Tiggemann, "The Processing of Thin Ideals in Fashion Magazines: A Source of Social Comparison or Fantasy?", Journal of Social and Clinical Psychology, 28(1), pp.73~93 (2009), Guilford Publications[DOI]
- van Maanen, J., "Reclaiming qualitative methods for organizational research : A preface", Administrative Science Quarterly, 24(4), pp.520~526 (1979)[DOI]
- Veblen, T., "The theory of leisure class" (1899), Macmillan and Co
- Vieira, V. A., "An extended theoretical model of fashion clothing involvement", Journal of Fashion Marketing and Management, 13(2), pp.179~200 (2009)[DOI]
- Wertheim, E. H., "Why do adolescent girls watch their weight? An interview study examining sociocultural pressures to be thin", Journal of Psychosomatic Research, 42(4), pp.345~355 (1997)[DOI]
- Woodman, T., "Body-image self-discrepancies and affect : Exploring the feared body self", Self and Identity, 7(4), pp.413~429 (2008)[DOI]
- Wright, M. L., "Consumer culture ideals and motives: Links with wellbeing in childhood and adolescence", Paper presented at the British Psychological Society Social Psychology Section Annual, pp.95~131 (2011), Wiley
- Jeong-Ju Yoo, "Use of Beauty Products among U.S. Adolescents: An Exploration of Media Influence", Journal of Global Fashion Marketing, 1(3), pp.172~181 (2010), 한국마케팅과학회[DOI]
- Yuan, A. S. V., "Body perceptions, weight control behavior, and changes in adolescents’psychological wellbeing over time : A longitudinal examination of gender", Journal of Youth and Adolescence, 39(8), pp.927~939 (2010)[DOI]
