The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel

키워드

참고문헌 (50)

1. "COVID-19: Channel shift: Prioritizing digital commerce" (2020)[URL]
3. Pervaiz Akhtar, "The Internet of Things, dynamic data and information processing capabilities, and operational agility", Technological Forecasting and Social Change, 136, pp.307~316 (2018), Elsevier BV[DOI]
4. Elisa Alén, "Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”", Journal of Global Scholars of Marketing Science(마케팅과학연구), 28(4), pp.358~362 (2018), 한국마케팅과학회[DOI]
5. "Redefine the omnichannel approach:Focus on what truly matters" (2020)[URL]
6. S. Aravind Raj, "A mathematical model to evaluate the role of agility enablers and criteria in a manufacturing environment", International Journal of Production Research, 51(19), pp.5971~5984 (2013), Informa UK Limited[DOI]
7. Madhumita Banerjee, "Misalignment and Its Influence on Integration Quality in Multichannel Services", Journal of Service Research, 17(4), pp.460~474 (2014), SAGE Publications[DOI]
8. Cao, L., "Exploring omnichannel retailing", pp.47~69 (2019), Springer
9. Chin, W. W., "Handbook of partial least squares", pp.655~690 (2010), Springer
10. Shu-Hui Chuang, "Co-creating social media agility to build strong customer-firm relationships", Industrial Marketing Management, 84, pp.202~211 (2020), Elsevier BV[DOI]
11. Joel E. Collier, "Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter", Journal of Business Research, 84, pp.150~161 (2018), Elsevier BV[DOI]
12. Tony Haitao Cui, "Informational Challenges in Omnichannel Marketing: Remedies and Future Research", Journal of Marketing, 85(1), pp.103~120 (2021), SAGE Publications[DOI]
13. Arne De Keyser, "Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature", Journal of Service Research, 23(4), pp.433~455 (2020), SAGE Publications[DOI]
14. "Omnichannel fuels Target’s 145% growth in ecommerce digitalcommerce360" (2021)[URL]
15. Cristina Fernández-Rovira, "The digital transformation of business. Towards the datafication of the relationship with customers", Technological Forecasting and Social Change, 162, pp.120339~ (2021), Elsevier BV[DOI]
16. Claes Fornell, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981), SAGE Publications[DOI]
17. Johan Frishammar, "Digital strategies for two-sided markets: A case study of shopping malls", Decision Support Systems, 108, pp.34~44 (2018), Elsevier BV[DOI]
18. Wei Gao, "Crafting the customer experience in omnichannel contexts: The role of channel integration", Journal of Business Research, 126, pp.12~22 (2021), Elsevier BV[DOI]
19. Hair, J. F., "A primer on partial least squares structural equation modeling (PLS-SEM)" (2016), Sage publications
20. Tasnim M. Taufique Hossain, "Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing", Industrial Marketing Management, 87, pp.225~241 (2020), Elsevier BV[DOI]
21. Tasnim M Taufique Hossain, "The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing", Procedia Computer Science, 121, pp.784~790 (2017), Elsevier BV[DOI]
22. 김주란, "The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value", Journal of Global Scholars of Marketing Science(마케팅과학연구), 30(3), pp.319~333 (2020), 한국마케팅과학회[DOI]
23. Jeonmi Ko, "Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation", Journal of Global Fashion Marketing, 8(2), pp.125~142 (2017), 한국마케팅과학회[DOI]
24. Roy Larke, "Build touchpoints and they will come: transitioning to omnichannel retailing", International Journal of Physical Distribution & Logistics Management, 48(4), pp.465~483 (2018), Emerald[DOI]
25. Yun Shin Lee, "Running Behavioral Operations Experiments Using Amazon's Mechanical Turk", Production and Operations Management, 27(5), pp.973~989 (2018), Wiley[DOI]
26. Zach W.Y. Lee, "Customer engagement through omnichannel retailing: The effects of channel integration quality", Industrial Marketing Management, 77, pp.90~101 (2019), Elsevier BV[DOI]
27. Liu, Y. M., "Is it always beneficial to implement BOPS? A comparative research with traditional dual channel", Operations Research and Management Science, 27, pp.168~177 (2018)
28. Neeru Malhotra, "Psychological contract violation and customer intention to reuse online retailers: Exploring mediating and moderating mechanisms", Journal of Business Research, 75, pp.17~28 (2017), Elsevier BV[DOI]
29. Omnichannel retail commerce platform market research report - Global forecast till 2023, "Market research future report", ~ (2019)
30. "O The State of Fashion 2021: In search of promise in perilous times23" (2020)[URL]
31. "How brands can create winning omnichannel experiences" (2021)[URL]
32. Noris Alice, "Digital Fashion: A systematic literature review. A perspective on marketing and communication", Journal of Global Fashion Marketing, 12(1), pp.32~46 (2021), 한국마케팅과학회[DOI]
33. Lih-Bin Oh, "Consumer Value Co-creation in a Hybrid Commerce Service-Delivery System", International Journal of Electronic Commerce, 14(3), pp.35~62 (2014), Informa UK Limited[DOI]
34. Berdymyrat Ovezmyradov, "Effects of customer response to fashion product stockout on holding costs, order sizes, and profitability in omnichannel retailing", International Transactions in Operational Research, 26(1), pp.200~222 (2019), Wiley[DOI]
35. Eleonora Pantano, "Who is innovating? An exploratory research of digital technologies diffusion in retail industry", Journal of Retailing and Consumer Services, 49, pp.297~304 (2019), Elsevier BV[DOI]
36. Eyal Peer, "Reputation as a sufficient condition for data quality on Amazon Mechanical Turk", Behavior Research Methods, 46(4), pp.1023~1031 (2014), Springer Science and Business Media LLC[DOI]
37. Puspita Henny, "An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry", Journal of Global Fashion Marketing, 12(2), pp.133~145 (2021), 한국마케팅과학회[DOI]
38. Omnichannel retail. L2 Intelligence Report, "Richrelevance", ~ (2015)
39. Anne L. Roggeveen, "Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions", Journal of Retailing, 96(3), pp.299~309 (2020), Elsevier BV[DOI]
40. Felix Septianto, "Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions", Journal of Global Scholars of Marketing Science(마케팅과학연구), 29(3), pp.330~342 (2019), 한국마케팅과학회[DOI]
41. Xiao-Liang Shen, "Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience", Decision Support Systems, 109, pp.61~73 (2018), Elsevier BV[DOI]
42. Susana C. Silva, "Multichannel versus omnichannel: a price-segmented comparison from the fashion industry", International Journal of Retail & Distribution Management, 48(4), pp.417~430 (2020), Emerald[DOI]
43. Sitgreaves, R., "Psychometric theory" (1979), Psyccritiques
44. Manjari Soni, "Factors affecting the adoption of fashion mobile shopping applications", Journal of Global Fashion Marketing, 10(4), pp.358~376 (2019), 한국마케팅과학회[DOI]
45. Rui Sousa, "Service Quality in Multichannel Services Employing Virtual Channels", Journal of Service Research, 8(4), pp.356~371 (2006), SAGE Publications[DOI]
46. Patricia M. Swafford, "Achieving supply chain agility through IT integration and flexibility", International Journal of Production Economics, 116(2), pp.288~297 (2008), Elsevier BV[DOI]
47. Paramaporn Thaichon, "The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers’ customers", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(4), pp.295~313 (2015), 한국마케팅과학회[DOI]
48. "Share of internet users who have purchased selected products online in the past 12months as of 2018" (2020)[URL]
49. Min Zhang, "The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment", Electronic Commerce Research and Applications, 28, pp.181~193 (2018), Elsevier BV[DOI]
50. Jing Zhou, "The relationship between marketing agility and financial performance under different levels of market turbulence", Industrial Marketing Management, 83, pp.31~41 (2019), Elsevier BV[DOI]