Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption
2
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This guest editorial article introduces a special section dedicated to the findings, paradoxes and opportunities that emerge from a progressing interest in branding, buyer choices, and the pursuit of well-being in luxury fashion consumption. Contemporary topics are considered that include religiosity in Halal economies, motivations that drive secondhand purchases through online redistribution modes, and trade-offs for sustainability in the consumption of luxury brands. The special section culminates in a systematic review of luxury fashion research over the last 13 years, observing common themes of consumer behavior and trends, branding and strategic management, product design and merchandising, advertising and communication as well as retailing and pricing. This summarises the evolving interests of stakeholders that inspire unique, innovative, and authentic luxury trends.
Abstract
This guest editorial article introduces a special section dedicated to the findings, paradoxes and opportunities that emerge from a progressing interest in branding, buyer choices, and the pursuit of well-being in luxury fashion consumption. Contemporary topics are considered that include religiosity in Halal economies, motivations that drive secondhand purchases through online redistribution modes, and trade-offs for sustainability in the consumption of luxury brands. The special section culminates in a systematic review of luxury fashion research over the last 13 years, observing common themes of consumer behavior and trends, branding and strategic management, product design and merchandising, advertising and communication as well as retailing and pricing. This summarises the evolving interests of stakeholders that inspire unique, innovative, and authentic luxury trends.
참고문헌 (15)
- Aycock, M., "“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers", Journal of Global Fashion Marketing, 14(3), pp.1~23 (2023)[DOI]
- Choi, D., "Luxury customization and self-authenticity: Implications for consumer wellbeing", Journal of Business Research, 141, pp.243~252 (2022)[DOI]
- Dinh, T. M., "Do luxury brands have to trade off for sustainability?", Journal of Global Fashion Marketing, 15(4), pp.459~481 (2024)[DOI]
- Jain, S., "Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement", Journal of Global Fashion Marketing, 14(3), pp.294~311 (2023)[DOI]
- Jiang, Q., "The metaverse experience in luxury brands", Asia Pacific Journal of Marketing & Logistics, 35(10), pp.2501~2520 (2023)[DOI]
- Kim-Vick, J., "Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods", Journal of Global Fashion Marketing, 15(4), pp.440~458 (2024)[DOI]
- Ko, E., "Global fashion research evolution (2010–2023): A systematic review of the journal of global fashion marketing focused on luxury fashion", Journal of Global Fashion Marketing, 15(4), pp.482~503 (2024)[DOI]
- Kumagai, K., "Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation", Journal of Global Fashion Marketing, 14(2), pp.123~142 (2023)[DOI]
- Lee, H., "The effect of luxury brands’ sustainable fashion marketing types on authenticity, brand attitude, and purchase intention", Journal of Global Scholars of Marketing Science, 33(4), pp.497~512 (2023)[DOI]
- Nwankwo, S., "Consumer values, motivation and purchase intention for luxury goods", Journal of Retailing & Consumer Services, 21(5), pp.735~744 (2014)[DOI]
- Pang, W., "Impact of COVID-19 pandemic upon fashion consumer behavior: Focus on mass and luxury products", Asia Pacific Journal of Marketing & Logistics, 34(10), pp.2149~2164 (2022)[DOI]
- Ryan, R. M., "Self-determination theory: Basic psychological needs in motivation, development, and wellness" (2017), Guilford Publications
- Seo, Y., "The role of cultural congruence in the art infusion effect", Journal of Consumer Psychology, 32(4), pp.634~651 (2022)[DOI]
- Soldat, Z., "Pursuing travel calculated hedonism: scale development and validation", Journal of Travel & Tourism Marketing, 41(5), pp.760~774 (2024)[DOI]
- Zainol, Z., "Faithful and luxurious: Mediating Halal with luxury through self-congruity", Journal of Global Fashion Marketing, 15(4), pp.422~439 (2024)[DOI]