기능소비와 상징소비에 대한 사적 고찰- 조선시대와 근대화기를 중심으로

Abstract

This study aims to assess the transformation of Korean consumption style and to suggest a historical consumption model by examining consumer behavior and attitude from Chosun dynasty to period of modernization. For this study, economic and social factors were classified and then various evidences of the functional consumption and the conspicuous consumption were examined. Based on this observation, finally historical continuity and changeability were analyzed out. The results were as follows. First, in aspect of the conspicuous consumption behavior, it has not been changed from Chosun dynasty to period of modernization. It doesn't mean the conspicuous consumption behavior was seldom conducted. It means the conspicuous consumption behavior was widely spread among high society for differentiation as well as middle class for copying it. However, from the period of modernization, copying behavior of the middle class was accelerated because of productivity improvement and breakdown of the social status system. Consequently symbolic goods was popularized and lost its value, which made the high class to develop new symbolic goods. This implies that as much as new symbolic goods come to market, old symbolic goods lose its value, so that the whole amount of the conspicuous consumption of symbolic goods can be maintained. As a result, the conspicuous consumption behavior was steady even after period of modernization. Next, in aspect of the functional consumption behavior, it has not been changed from Chosun dynasty to period of modernization, ether. But as period of modernization began, supply was boosted and the functional consumption behavior was increased. Besides possession of appropriate goods began to distinguish social status. Wishes to show one's status off by using symbolic goods of the high class was spread widely. But symbolic goods can be symbolic goods by rarity. Once symbolic