인터넷 정보탐색 과정에서 정보구조와 메뉴디자인의 상호작용 분석
Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW
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참고문헌
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초록
이용자의 인터넷 정보탐색 과정에 웹사이트가 제공하는 메뉴디자인과 정보구조가 어떻게 상호작용적 영향을 미치는 가에 대하여 분석하였다. 상호작용 효과를 분석하기 위해서 두가지 정보탐색(서칭과 브라우징) 방식의 속도와 이용자가 느끼는 3가지 태도 (선호도, 이용도, 방향감 상실)를 분석하였다. 연구결과 서칭을 제외한 나머지 4개의 변인이 메뉴디자인(단순선택형, 풀다운)과 정보구조(증가형, 감소형)의 결합에 의해서 상호작용 효과를 받는 것으로 나타났다. 이러한 연구결과는 웹 사이트 설계와 웹 인터페이스 연구에서 메뉴디자인과 정보구조를 함께 고려하여야 한다는 점을 시사하고 있다.
Abstract
The purpose of this study was to investigate the interaction effect of Web site menu designs and information structures on two information searching performances (searching and browsing) and three measures of users' attitudes (appeal, usability, and disorientation). Pronounced interaction effects occurred across four dependent variables except searching when decreasing and increasing information structure were combined with a simple selection menu and a pull-down menu. Further studies are needed to investigate additional interactions among factors of interface and information structure of Web sites.
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