선수 스마트 에이전트의 법적 지위에 관한 연구

Abstract

The size of our sports industry is steadily growing. It is professional sports that account for the largest share of the sales of the sports industry. Athletes play a big part in the development of the professional sports industry. As the public's interest in professional sports has increased, companies have begun to use players as a commodity, and athletes have engaged in various activities such as advertising and not just sports. This requires a person to handle the task on behalf of the competitor so that the competitor can concentrate more on the sport, which is called the competitor's agent. However, many players fail to benefit from the agent system due to various reasons, including financial burden, resulting in differences with a few high-profile players. In this study, we looked at smart agents who can perform human agents’ duties so that many players can benefit from the agent system. Smart Agent is a combination of artificial intelligence and agents, and refers to artificial intelligence technology that is implemented through algorithms programmed based on big data, machine learning and deep learning. Artificial intelligence has features that allow people, objects, objects and objects to be connected by Internet networks and to create new values through a series of steps to analyze the massive data resulting from this hyper-connectivity to identify certain patterns and predict human behavior based on these analysis results. Artificial intelligence technologies are already being used in the IT industry as well as in the fields of knowledge services such as medicine, agriculture, automobiles and finance or law. In this study, we looked at smart agents that could perform the tasks of the agents. By utilizing big data, machine learning and deep learning technologies, SmartAgent will be able to carry out its work smarter than Human in management areas such as calendar and marketing activities as well as work related to contracts that were mostly carried out by the existing Human Agent. The use of smart agents will benefit not only a small number of star players but also a large number of players from the agent system by using smart agents that are highly efficient at a low cost. This is expected to ultimately affect the development of the sports industry by contributing to the protection of the rights and interests of athletes, which is the purpose of the agent system.