여성복업체의 재킷 치수체계와 소비자 치수 만족도에 관한 연구 - 20대와 30대 여성을 중심으로 -

Abstract

This study is aimed at the ready-mades size system and satisfaction of consumers size for woman's wear at domestic market which are made by public production systems. This study, particularly, is focused on jacket of 20-30 aged woman's wear in twenties & thirties female clothe. The procedures of this study are as follows;1.Select 25 domestic clothing companies that its product has targeted in twenties & thirties female and investigate the system of each pattern size 2.Select 259 female in twenties & thirties randomly in Seoul survey a standad of females jacket purchase. Analysis of this study is based on SPSS statistics program, technical statistics, X² and ANOVA verification.The results of studying are as follows;1.The survey of pattern size of the domestic females clothing companies has shown some distinctive feature at age and body type of their consumers.2.Crucial point of female consumers in twenties & thirties is a design and fitness of their jacket while they are purchasing their jacket.3.Female consumers have some dissatisfaction for the variety of size, difficulty of purchasing and size of bust, shoulder & length of arms of their jacket.