온라인 시장의 성장에 따른 패션산업 내 채용직종 및 직무 변화 및 교육방향
Job type for recruitment, job function change and education direction in the fashion industry along with the growth of the online market
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
As the online industry is vitalized by the fashion market, there is a tendency to believe that the recruitment of manpower in the online distribution field is increasing. Thus, this study attempts to analyze the job types and job functions for recruitment in the fashion industry based on job search sites and based on this, suggest an educational direction within the department of fashion design. First, when examining the size (number of employees) of fashion companies that posted jobs, the fashion companies with 30 or fewer employees accounted for 60.7% of the postings, and the location of the fashion companies was most commonly in Seoul with 144 companies located in Gangnam (Seocho-gu, Gangnam-gu). As for the recruitment conditions of the fashion companies, “academic level-irrelevant” was the highest with 42.6%, and in terms of gender and age, 59.3% of the cases were marked as “gender and/or age-irrelevant”. Examining the types of jobs for recruitment in the fashion industry, fashion designers were the most popular at 52.6%, followed by on and off‐line companies' MD, VMD, and stylist in that order. In the results of examining job function change, it is thought that the fashion design department should have basic educationon in that respect.
Abstract
As the online industry is vitalized by the fashion market, there is a tendency to believe that the recruitment of manpower in the online distribution field is increasing. Thus, this study attempts to analyze the job types and job functions for recruitment in the fashion industry based on job search sites and based on this, suggest an educational direction within the department of fashion design. First, when examining the size (number of employees) of fashion companies that posted jobs, the fashion companies with 30 or fewer employees accounted for 60.7% of the postings, and the location of the fashion companies was most commonly in Seoul with 144 companies located in Gangnam (Seocho-gu, Gangnam-gu). As for the recruitment conditions of the fashion companies, “academic level-irrelevant” was the highest with 42.6%, and in terms of gender and age, 59.3% of the cases were marked as “gender and/or age-irrelevant”. Examining the types of jobs for recruitment in the fashion industry, fashion designers were the most popular at 52.6%, followed by on and off‐line companies' MD, VMD, and stylist in that order. In the results of examining job function change, it is thought that the fashion design department should have basic educationon in that respect.
참고문헌 (23)
- 2019년 섬유제조 패션ISC 전략분야 인력양성 방안 보고서, "고용노동부", 한국섬유산업연합회, ~ (2019)
- "이커머스 100조원 시대. 나도 쇼핑몰CEO, 가격·품질은 기본, 아이템 선정에 쇼핑몰 경쟁력 좌우" (2019)[URL]
- 온라인 패션시장의 성장과 새로운 경쟁자들, "김혜원", ~ (2017)
- "2022년 190조'온라인쇼핑' 무한경쟁…너도나도 꿈꾸는 한국판 아마존" (2019)[URL]
- 문호현, "패션업계, 온라인 강화 총력전 “쇼핑은 맞춤형 퀵배송, 광고는 웹드라마승부수”", 매일경제 Luxmen, (93) (2018)
- ""쑥쑥 큰다"…온라인몰에공들이는 패션업체" (2019)[URL]
- 박미석, "주부의 인터넷 쇼핑에 대한 유용성 인지정도와 활용정도", Family and Environment Research, 38(4), pp.163~176 (2000)
- "‘온라인몰’ 시장, 패션업계 주류로 자리잡나? 밀레니얼 세대 겨냥한온라인 전용상품 출시" (2019)[URL]
- 백원정, "패션 인터넷쇼핑몰에서 제품 정보의 효과적 소통 전략에 관한연구 –반품의 사유와 해결방안을 중심으로", 석사, pp.2017
- Korea Fashion Industry Research –2019 Research analysis & 2020 Market Forecasting, "산업통산자원부", 한국섬유산업연합회, ~ (2019)
- 兪賢美, "한중 비교를 통한 중국 인터넷 전자상거래의 발전방안 연구 : 인터넷 쇼핑몰을 중심으로", 석사, 무역학, pp.2009
- 장혜숙, "인터넷 패션의류 쇼핑몰에서 재구매 의도에 대한 영향요인", 석사, pp.2006
- 정화연, "패션산업 내 채용현황분석 – 취업사이트를 중심으로", 2019년 한국의상디자인학회 2차 학술대회 프로시딩집, pp.141~142 (2019)
- 조재천, "온라인 쇼핑몰 사이트 속성이 재구매의도에 미치는 영향에 관한연구 –사이트애착의 조절 효과를 중심으로-", 석사, pp.2016
- "‘배달 앱’ 돌풍으로 지난해온라인쇼핑 134조 돌파" (2020)[URL]
- 통계청, "2020년 1월 온라인쇼핑 동향", ~ (2020)
- 2016 온라인쇼핑 시장에 대한 이해와 전망, "한국온라인쇼핑협회", 한국온라인쇼핑협회, ~ (2017)
- 소비자 대상 전자상거래의 성공요인 분석을 통한 전자상거래 시장활성화 전략수립, "한국전산원", ~ (1999)
- "온라인 마케팅 동향_쇼핑몰" (2018)[URL]
- Hoffman, D. L., "Marketing in hypermedia computer-mediated", The Journal of Marketing, pp.50~68 (1996)
- Peterson, R. A., "Exploring the implications of the internet for consumer marketing", Journal of the Academy of Marketing Science, 25(4), pp.329~346 (1997)
- "사람인"[URL]
- "잡코리아"[URL]