의류제품에 대한 소비자의 품질평가 속성
The Study on the Consumer's Quality Evaluation on the Apparel
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Abstract
The purpose of this study was to examine the consumer's quality evaluation on the apparel of adult males and females. A demonstrative study was conducted using a questionnaire on adult over 20 years old who were considered to afford to purchase clothes. A total of 380 questionnaires were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Frequency analysis, ANOVA, t-test, multiple regression analysis, and duncan test are executed. The study result is as follows: First, 19 attributes of customer quality perception are grouped into 2 categories of satisfier, dissatisfier factor by the role of each attribute. Second, significant differences are found partly in quality indications- including fabric compositions, sizes, fabric care, manufactured-place, and the place of origin, the importance degree of indication and general satisfaction in quality indicating system.