패션 전달수단의 역사적 변천 연구

Abstract

By delivery means of fashion information, fashion dolls appeared in 18th century. According to development of printing, delivery means of fashion information changed from fashion dolls to fashion plates. Fashion plates offer a colorful and in depth view of the stylish fashions of the past. First fashion plate was Hollar's print that was inserted to 『La Galerie des Modes et Costumes Français』and that was published at England in 1643. First fashion plate in France could assumes as winter déshabille that was inserted to 『Le Mercure Galant』 in 1678. The widespred publication of fashion plates began in England and France in the late 18th century. The first true fashion magazine 『The Lady's Magazine』 was published at London in 1770. And suddenly similar plates were being published all over Europe. Fashion plates reached their height of popularity in the mid-1800's. Modern age in Europe for fashion magazine's golden age, hundreds kinds of fashion magazines published in Europe. Copyright laws in Europe were not enforced, resulting in widespread piracy of fashion designs and plates. After 19th century, America and Europe used much Paris' imitation plate. 『The Lady's Magazine』, 『La Gallerie des Modes et Costumes Français』, 『Les Cabinet des Modes』, 『Journal des Dames et des Modes』, 『The Lady's Monthly Museum』were the important fashion magazines in 18th century. 『The Lady's Pocket Magazine』, 『La Mode』, 『Le Follet』, 『La Mode Illustrée』, 『The Queen』were the important fashion magazines in 19th century. 『Journal des Dames et des Modes』, 『Gazette du bon ton』 were the important fashion magazines in early 20th century.