감성적인 픽토그램이 인지도에 미치는 영향

Abstract

The reason why pictogram is used is the purpose to put into action with recognizing information quickly by symbol awareness system. However, people don't only want the fast information transfer but also satis facation of sensitivity because they unconsciously have an psychological expectation of information by visual recognition. I desired to research that the pictogram developed in consideration of emotional design can raise the awareness level as a symbol with transferring the psychological stability and expectation, whereas the pictogram as uniform symbol by international standard mostly installed at public place plays a role like a guide or indicator. On this research, I excluded the pictogram which only puts emphasis on its purpose and expresses the light interest and selective uniqueness although I consider that pictogram acts as the non-learning role for multinational and various users by the aim of international standard. The criteria of emotional pictogram were established as above fators by case research. It was proved by question investigation and test that the emotional pictogram is remembered longer than standard pictogram by increase of awareness level. The conclusion that the emotional pictogram is memorized quickly and leave a good impression was also drawn. The pictogram which would be a wide use beyond nation and age and race cannot transfer the expectation of sensitivity and visual interest if it depends on only the international standard. This research could reduce the cultural difference from various users in unfamiliar place and raise the cognitive ability and affect the action if sensitive factors are added and figuratively completed symbols can be joined to pictogram as a concept related logogram.