색을 연상하는 경험적 요인에 따른 감성 평가법에 관한 연구(1) –도시와 자연의 연상색채 차이를 중심으로 -

Abstract

The current study aims to understand the difference in color associations when the words or image with the same semantic contents are given as stimulants. Another focus of study is to investigate whether the environment in which the subjects of the study grew up affect the colors associated. The current study looks at three factors that may influence the color association in subjects: (1) the form of stimulation, as words and images, (2) experiential experience of the subjects, in urban and rural environments, and (3) learning experience of the subjects, which includes major of study, as well as the short period of stimulation itself given during the study. In experimenting for the last factor, the subjects are asked to select the color that left the most impression, in order to observe the changes in their use of color. The criteria of color comparison was made with the changes in the number of colors used, the area in which the colors were applied, and the kinds of colors used before and after the stimulation. The current study used the conclusion focused on the results of achromatic color stimulation. Stimulant words had themes of rural and urban environments, and achromatic image stimulants had urban and rural visuals to understand the change in the subjects use of color and color association. After the experiment, it was found that subjects exposed to rural images used more colors after the stimulation, while those exposed to urban images used less colors. Rural stimulant words were observed to cause the subjects to use a higher variety of colors than achromatic rural stimulant images. In contrast, achromatic urban stimulant images caused higher uses of certain colors (black, gray, and yellow). The subjects tended to associate green with rural environment (75%) and gray with urban environment (75%). Achromatic images of "natural scenery" (No.13), "night view" (No.6), and "concrete jungle"' (No.10) had the highest selection in terms of influence in coloring. In addition, the use of achromatic colors, along with colors associated with rural stimulant words (green, blue, yellow) and urban stimulant words (blue and achromatic colors) increased after achromatic image stimulation, especially with urban images. In this we can conclude that the short amount of time (learning experience) in which the stimulation was provided influence the color use.