글로벌 에코패션 브랜드의 현황과 상품기획 특성

Abstract

This study attempted to investigate present condition and product planning of globaleco-fashion brands that harmonize fashion and sustainability. As research subjects, this studyselected 97 oversea fashion brands mentioned in books related to eco-fashion, Black(2011),Brown(2010), Fuad-luke(2009). As for research methods, materials and ethical practices ofthese selected 97 brands through literature data and their internet site homepages. Thisstudy analyzed oversea eco-brands collected 26 British brands, 22 American brands, 36European brands such as Germany, France, Italy, Sweden, Spain, Finland and so on, exceptBritain and 13 other regions including Japan, India, Canada, Mexico, and New zealand. Inconclusion, the product planning characteristics of these oversea eco-fashion brands can besummarized as follows; community and fair trade, ecological and slow design, recycle, reuse,redesign, and new eco-models. Firstly, brands of ‘community and fair trade’ manufacturedproducts through fair trade and local community’s artisan by ethical practices with organicfabrics. Secondly, brands of ‘ecological and slow design’ pursued timeless design andmulti-functional design as luxury eco-fashion styles. They used organic textiles, hemp,bamboo, soya, tencell, sea cell, and self-sustaining plants. Thirdly, brands of ‘recycle,reuse, redesign’ aimed for upcycling high-end fashion and used vintage clothes, textilescraps, PET, parachutes, tires, safety belts, advertising banner and so on. In addition, brandsof ‘new models as eco-fashion’ suggested zero-waste cutting, recycling over-printingtechnology, new sustainable business model, and ethical practices in the supply chain of thefashion industry.