인터넷 쇼핑시 고려요인이 구매의도에 미치는 영향: 한·중 소비자의 비교연구
A Comparative Study of Consumer's Attitude and Intention to Use Internet Shopping Between Korean and Chinese
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Internet-shopping has taken a lot of changes to our lives, and this new purchase and negotiation form is now diffusing quickly in the world, also in China and Korea according to actual investigation. It will compare Chinese-Koreans' attitude about internet-shopping and purchase intention to make a comparison between Chinese and Korean. We can find the difference of them.The purchase of this investigation is to make an analysis of China and Korea consumers' internet shopping decision and the important figure. The main contents of this investigation is as following.First, There are difference between Korean and Chinese internet shopping factor. In case of Korea, it can be divided into 10 factors, they are payments and security, reliability of product and information, information convenience, purchase method, services, shopping convenience, delivery, space-time convenience, product diversity, impulse purchase, and so on. In the case of China, it can be divided into 8 factors, they are services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase an so on.Second, In case of Korean consumers, the factors that have significant influence on purchase intention toward Internet shopping were purchase method, services, reliability of product and information, shopping convenience, space-time convenience, product diversity. But as for Chinese consumers, he factors that have significant influence on purchase intention toward Internet shopping were services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase.
Abstract
Internet-shopping has taken a lot of changes to our lives, and this new purchase and negotiation form is now diffusing quickly in the world, also in China and Korea according to actual investigation. It will compare Chinese-Koreans' attitude about internet-shopping and purchase intention to make a comparison between Chinese and Korean. We can find the difference of them.The purchase of this investigation is to make an analysis of China and Korea consumers' internet shopping decision and the important figure. The main contents of this investigation is as following.First, There are difference between Korean and Chinese internet shopping factor. In case of Korea, it can be divided into 10 factors, they are payments and security, reliability of product and information, information convenience, purchase method, services, shopping convenience, delivery, space-time convenience, product diversity, impulse purchase, and so on. In the case of China, it can be divided into 8 factors, they are services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase an so on.Second, In case of Korean consumers, the factors that have significant influence on purchase intention toward Internet shopping were purchase method, services, reliability of product and information, shopping convenience, space-time convenience, product diversity. But as for Chinese consumers, he factors that have significant influence on purchase intention toward Internet shopping were services and security, information convenience, reliability of product and information, payments and infrastructure, shopping convenience, space-time convenience, product diversity and bargain price, impulse purchase.
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