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Does Inter-firm CSV Effort Really Create Bigger Value for the Investing Firm?

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주제분류경영학

초록

The concept of creating shared value (CSV) advocated by Porter and Kramer (2011) proposes that firms should further expand the source of value in light of such social demands. However, in order to develop this academic concept and implement it in reality, it is necessary to prove that applying CSV to a firm’s system lead to clear outcome as regarded as an investment. This research investigates the effect of Inter-firm CSV and firm performance. Authors categorize inter-firm CSV based on case studies of CSV activities between firms and examines whether each inter-firm CSV type leads to performance. The results show that firm’s efforts of inter-firm CSV really create bigger value for investing firm and the outcome can be different depending on the relationship characteristic between the investing firm and the beneficiary firm.

Abstract

The concept of creating shared value (CSV) advocated by Porter and Kramer (2011) proposes that firms should further expand the source of value in light of such social demands. However, in order to develop this academic concept and implement it in reality, it is necessary to prove that applying CSV to a firm’s system lead to clear outcome as regarded as an investment. This research investigates the effect of Inter-firm CSV and firm performance. Authors categorize inter-firm CSV based on case studies of CSV activities between firms and examines whether each inter-firm CSV type leads to performance. The results show that firm’s efforts of inter-firm CSV really create bigger value for investing firm and the outcome can be different depending on the relationship characteristic between the investing firm and the beneficiary firm.

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