워드 클라우드 기법을 이용한 최근 소비자학 연구 트렌드 분석
A Study on Recent Trend Analysis in Consumer Research Applying Word Cloud
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참고문헌
키워드
초록
본 연구는 최근 10년 간 소비자학 연구 동향을 파악하기 위하여 정량(빅데이터) 분석 및 정성적인 분석을 시행하였다. 구체적으로 빅데이터 분석의 경우에는 논문 별 키워드를 이용하여, 워드 클라우드 분석방법을 적용하여 소비자 연구 동향을 파악하고자 하였다. 국내문헌의 경우에는 소비자학연구, 해외문헌의 경우에는 Journal of Consumer Research를 선정하였으며 2008년~2017년의 최근 10년간의 연구를 조사하였다. 자료는 2008년~2012년의 5년간, 2013년~2017년의 5년간, 그리고 최근 1년의 연구동향을 나누어 분석하였다. 본 연구는 소비문화 및 소비트렌드의 최근 10년간의 연구 동향을 파악하고 향후 연구를 위한 현안들을 제공한다는 점에서 학문적 의의가 있다.
Abstract
This study attempts to identify recent research trends of consumption culture and consumption trend. Quantitative analysis and qualitative analysis was performed to analyze the recent research trend in consumer research. For quantitative analysis, big data analysis was performed via key word analysis applying word cloud analysis to find out the research trends in consumption culture and consumption trend. We selected Journal of Consumer Studies and Journal of Consumer Research, with 10 yeas from year 2008 to year 2017. We divided into former 5 years (2008~2012), latter 5 years (2013~2017), and recent 1 year trend. This research contributes academically by providing issues for future research via identifying 10years of recent research trends in consumption culture and consumption trends.
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