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기업 간 관계에서 기업의 사회적 책임의 선행변수에 관한 연구: 상호적 변수를 중심으로

Study on the CSR Antecedents in the B2B Relationship: Focusing on Mutual Variables

김종근|김성진
한국상품학회 (Korean Academy Of Commodity Science & Technology)|2009.12|상품학연구 (Journal of Product Research)|제27권 제4호|pp. 81-93|DOI 10.36345/kacst.2009.27.4.008

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참고문헌

키워드

상호협력기업의 사회적 책임상호의존성interdependence상호신뢰mutual trust의사소통의 개방성B2Bcorporate social responsibility(CSR)mutual cooperationcommunication openness
주제분류경영학

초록

최근 기업이 사회적으로 차지하는 비중이 급증하면서 그에 상응하는 기업의 사회적 책임에 대한 요구가 커지고 있다. 이에 따라 학계에서도 다양한 영역에서 기업의 사회적 책임에 대한 연구가 진행되고 있으나 기업 간 관계에서 이루어진 기업의 사회적 책임관련 연구는 미흡한 상황이다. 즉 경영학 분야를 포함한 다양한 분야에서 진행되었던 기존 연구는 다양한 이해관계자 간의 관계 속에서 기업의 사회적 책임을 연구하면서 주로 1차 이해관계자집단 중 소비자, 투자자, 그리고 종업원에게 주로 초점을 맞추어 진행되어 왔다. 하지만 1차 이해관계자집단 중 한 구성원으로서 기업의 성과에 중요한 부분을 차지하는 공급업체, 구매업체, 제휴업체 등과 같은 기업 고객에 대한 연구는 거의 이루어지지 않고 있다. 이에 본 연구에서는 기업의 사회적 책임의 개념 및 기존 기업의 사회적 책임연구를 정리하면서 기존 연구에서는 진행된 바 없는 기업 간 거래관계에서의 기업의 사회적 책임 연구를 진행하고자 하며, 특히 기업 간 거래관계에서 기업의 사회적 책임에 영향을 줄 수 있는 상호적 선행변수에 대해 실증적으로 접근하고자 하였다. 상호신뢰, 상호의존성, 상호협력, 의사소통의 개방성 등의 선행변수를 제시하였으며, 상호의존성을 제외하면 전반적으로 연구가설이 지지되는 결과를 도출하였다.

Abstract

Corporate social responsibility(CSR) has been increasingly required as the corporations have been recently given a great deal of weight on their societies. Therefore, there have been researches about the CSR in a variety of areas. However, there are still only a few about the CSR in the relationship among corporations. In other words, the existing researches, being studied in economics and other various areas, have investigated on the relationship among various stakeholders, mainly focusing on the primary stakeholders such as consumers, investors, and employees. On the other hand, there were not enough researches about the B2B customers, such as suppliers, buyers, affiliated companies, and so on, which were contributing to a majority of company performance, even though they were a member of the primary stakeholders. Thus, the purposes of this study were to investigate about the CSR in the relationship among corporations, which was not discovered in other researches, by analyzing the CSR concepts and existing CSR researches and especially to approach to the interactive antecedents, affecting the CSR in the relationship among corporations, in an empirical manner. Mutual trust, interdependence, mutual cooperation, and communication openness were presented as the antecedents, and their hypotheses, except the interdependence, were supported as a result.

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