A Study on the Pizza Restaurants Customer Satisfaction a Priority Using AHP
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This study is currently pizza restaurants in saturated unprofessional targets. pizza restaurants in Korea General 20-30 consumers to quantify the importance of selecting attributes for a pizza restaurants , a pizza restaurants in korea, the pizza market competition by sequencing to the executive management and want to operate a pizza restaurant operation intended to provide a strategic implications to support the safe execution. To this end, a pizza restaurants and a relevant extract a wide range of literature significant selection through attributes to existing research , and a pizza restaurants month aimed at about 20 to 30 consumers visited at least once was survey , the result of the survey AHP importance of pizza restaurants selected by the properties investigated and priority ranking. The questionnaire was deployed to 237 , the same number was recovered the questionnaire was 37 except for a survey that determined that the response to insincerity, was also analyzed using a total of 200 respondents , excluding Expert Choice 11.5 programs do not meet the above criteria.
Abstract
This study is currently pizza restaurants in saturated unprofessional targets. pizza restaurants in Korea General 20-30 consumers to quantify the importance of selecting attributes for a pizza restaurants , a pizza restaurants in korea, the pizza market competition by sequencing to the executive management and want to operate a pizza restaurant operation intended to provide a strategic implications to support the safe execution. To this end, a pizza restaurants and a relevant extract a wide range of literature significant selection through attributes to existing research , and a pizza restaurants month aimed at about 20 to 30 consumers visited at least once was survey , the result of the survey AHP importance of pizza restaurants selected by the properties investigated and priority ranking. The questionnaire was deployed to 237 , the same number was recovered the questionnaire was 37 except for a survey that determined that the response to insincerity, was also analyzed using a total of 200 respondents , excluding Expert Choice 11.5 programs do not meet the above criteria.
참고문헌 (7)
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- Chung, S. S., "A Study on the Pizza Restaurants Customer Satisfaction a Priority using AHP", Preprint (2015)
- Ham, J. S., "A Study on The Store Choice and Satisfaction of Fast food Customer's Store", M.A., pp.2000
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- Cadotte, A., "Comparison of Customer Complaints and Satisfaction Attributes for Food and Beverage Service Attributes" (1988)
- Morgan, D., "Benefit Dimensions of Midscale Restaurant Chains", Cornell Hospitality Quarterly, 34(2), pp.23~31 (1993)
- A Comparative Study on the Optional Attributes of Restaurants, "National Restaurant Association", ~ (1983)