무용극 <춘향> 문화상품의 한류 콘텐츠화 방안 연구

Abstract

This study’s purpose is that adduce Korean wave for literature measures of dance drama Chunhyang, the cultural product. For this, using literature survey methods such as relating research paper, books, Internet and so on. The following is the way to Korean wave for literature measures of dance drama Chunhyang. Firstly, it is necessary to train and increase human resources to expand the foundation for the Korean wave for literature of dance drama Chunhyang, also it is suggested that should increase the chances that people are able to attend performances. Secondly, it is advised that use OSMU and diversification of dance drama Chunhyang contents which via the connection of enterprises for popularization and development of the dance drama Chunhyang’s contents. Thirdly, it is necessary to reinforce and use dance drama Chunhyang contents via connection with other enterprises. Culture contents have many positive conditions that can be effective in entering global markets because of connecting with other industries. The culture content connected with other industries, so it has already become essential cause that helps to enter to the global market. Fourthly, it is considered that enlarge traditional cultural experience infrastructure such as tourism and culture and establish infrastructure such as the museum of Korean Culture and Arts and the ordinary traditional culture performing theater. Finally, it is advised that acquire maniac groups and develop diverse audiences, in other words, variously demands via positive conduct propaganda marketing strategies of using new media in order to dance drama Chunhyang become a Korean wave content.