본문 바로가기
KERD
논문KCI 등재

The Influence of K-wave on Product Purchase in the United States: The Role of Psychological Distance

안선영|홍정화
한국상품학회 (Korean Academy Of Commodity Science & Technology)|2023.08|상품학연구 (Journal of Product Research)|제41권 제4호|pp. 117-125|DOI 10.36345/kacst.2023.41.4.014

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

HallyuKorean waveAmerican consumersKorean productsKorean pop culture
주제분류경영학

초록

The global phenomenon of the Korean wave (“Hallyu”) has garnered significant attention worldwide, including within the United States. Despite extensive research on the Korean wave’s impact in Asian countries, a noticeable gap exists in understanding its influence on American consumers. This research seeks to bridge this gap by investigating the influence of exposure to Korean popular culture on the purchase intention of American consumers. Based on the construal-level theory and psychological distance, this study explains how exposure to Korean pop culture increases purchase intention toward Korean products in different categories. The findings support that exposure to Korean popular cultures, such as K-drama, movies, and K-pop music, reduces psychological distance, which allows consumers to feel closer to Korean pop culture. Consequently, this reduction of psychological distance translates into heightened purchase intentions toward various Korean products. This research not only expands the existing Korean wave literature but also provides significant theoretical and practical implications for business and cultural industries alike.

Abstract

The global phenomenon of the Korean wave (“Hallyu”) has garnered significant attention worldwide, including within the United States. Despite extensive research on the Korean wave’s impact in Asian countries, a noticeable gap exists in understanding its influence on American consumers. This research seeks to bridge this gap by investigating the influence of exposure to Korean popular culture on the purchase intention of American consumers. Based on the construal-level theory and psychological distance, this study explains how exposure to Korean pop culture increases purchase intention toward Korean products in different categories. The findings support that exposure to Korean popular cultures, such as K-drama, movies, and K-pop music, reduces psychological distance, which allows consumers to feel closer to Korean pop culture. Consequently, this reduction of psychological distance translates into heightened purchase intentions toward various Korean products. This research not only expands the existing Korean wave literature but also provides significant theoretical and practical implications for business and cultural industries alike.

참고문헌 (43)

  1. "K-everything: The Rise and Rise of Korean Culture" (2022)[URL]
  2. Mary J. Ainslie, "Korean Overseas Investment and Soft Power: Hallyu in Laos", Korea Journal, 56(3), pp.5~33 (2016), 한국학중앙연구원[DOI]
  3. Bae, E. S., "The Effect of Hallyu on Tourism in Korea", Journal of Open Innovation : Technology, Market, and Complexity, 3(4), pp.1~12 (2017)
  4. Bartsch, F., "A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization", Journal of International Marketing, 24(1), pp.82~110 (2016)
  5. Buhrmester, M., "Amazon’s Mechanical Turk a New Source of Inexpensive, Yet High-Quality, Data?", Perspectives on Psychological Science, 6(1), pp.3~5 (2011)
  6. Darke, P. R., "Feeling Close From Afar : The Role of Pychological Distance in Offsetting Distrust in Unfamiliar Online Retailers", Journal of Retailing, 92(3), pp.287~299 (2016)
  7. Felbermayr, G. J., "Cultural Proximity and Rrade", European Economic Review, 54(2), pp.279~293 (2010)
  8. Frater, P., "Netflix Expands Korean Content Commitment as Industry Deepens", Variety Online, ~ (2019)
  9. Goodman, J. K., "Data Collection in a Flat World : The Strengths and Weaknesses of Mechanical Turk Samples", Journal of Behavioral Decision Making, 26(3), pp.213~224 (2013)
  10. Goodman, J. K., "Crowdsourcing Consumer Research", Journal of Consumer Research, 44(1), pp.196~210 (2017)
  11. Hayes, A. F., "Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach" (2017), Guilford Publications
  12. Hoyer, W. D., "Consumer Behavior" (2012), Cengage Learning
  13. Hu, B., "Korean TV Series in the English-language Diaspora: Translating Difference Online and Making in Racial", The Velvet Light Trap, 66(fall), pp.36~49 (2010)
  14. Huh, C. G., "Do Hallyu(Korean wave)Exports Promote Korea’s Consumer Goods Exports?", Emerging Markets Finance and Trade, 53(6), pp.1388~1404 (2017)
  15. Hwang, Y. M., "Hallyu Overview, in The Korean Wave: A Sourcebook", pp.2~24 (2016), The Academy of Korean Studies Press
  16. Hwang, I. S., ""Hallyu Overview, "in The Korean Wave : A Sourcebook" (2008), The Academy of Korean Studies Press
  17. Janiszewski, C., "Preattentive Mere Exposure Effects", Journal of Consumer Research, 20(3), pp.376~392 (1993)
  18. SHEN JIA, "Distribution Channel Preference Accessing ‘Korean Wave’ in China : Comparing Official and Unofficial Channel", 유통과학연구, 16(1), pp.47~58 (2018), 한국유통과학회[DOI]
  19. Jin, D. Y., "An Analysis of the Korean Wave As Transnational Popular Culture : North American Youth Engage Through Social Media as TV Becomes Obsolete", International Journal of Communication, 12, pp.404~422 (2018)
  20. 김정곤, "An Empirical Study on Effects of Korea’s Cultural Exports", Journal of Korea Trade, 16(2), pp.25~48 (2012), 한국무역학회[DOI]
  21. Kim, G., "Korean Wave Between Hybridity and Hegemony in K-Pop’s Global Popularity: A Case of" Girls’ Generation’s American Debut", International Journal of Communication, 11, pp.2367~2386 (2017)
  22. Hun KIM, "The Impact of Korean Wave on the Distribution of Consumer Goods Exports", 유통과학연구, 19(4), pp.37~51 (2021), 한국유통과학회
  23. Hallyu. Going beyond Asia to the World: The past, Present and Future of Korean Cutlure Contents, Korean Wave Index and Economic Effects of Korean Wave, "Ko, J. M.", KOFICE, ~ (2009)
  24. Korea Foundation for International Cultural Exchange, The research of Korean wave ripple effect in 2018, "KOFICE", ~ (2019)
  25. Lee, S. J., "The Korean Wave : The Seoul of Asia", The Elon Journal of Undergraduate Research in Communications, 2(1), pp.85~93 (2011)
  26. Lee, S., "A Decade of Hallyu Scholarship : Toward a New Direction in Hallyu 2" (2015), University of Michigan Press
  27. Lisa M. Longenecker, "The Korean Wave in America: Assessing the Status of K-pop and K-drama between Global and Local", Situations: Cultural Studies in the Asian Context, 11(2), pp.105~127 (2018), 연세대학교 영어영문학과 BK21 Plus 사업단[DOI]
  28. Xuan Truong NGUYEN, "Factors That Influence the Intentions to Revisit Korea of Vietnamese Tourists", The Journal of Asian Finance, Economics and Business, 7(4), pp.247~258 (2020), 한국유통과학회
  29. Nornes, A. M., "Afterword. Before the Wave: The Difference and Indifference of Hallyu Beta through 2.0, in Hallyu 2.0: The Korean Wave in the Age of Social Media" (2015), University of Michigan Press
  30. Parc, J., "Measuring the Impact of Hallyu on Korea’s Economy : Setting Off on the Wrong Foot", Korea’s Economy, 32, pp.27~36 (2021)
  31. 박영은, "Predicting Arab Consumers’ Preferences on the Korean Contents Distribution", 유통과학연구, 15(4), pp.33~40 (2017), 한국유통과학회[DOI]
  32. Riefler, P., "Cosmopolitan Consumers as a Target Group for Segmentation", Journal of International Business Studies, 43, pp.285~305 (2012)
  33. Ryoo, W., "Globalization, or the Logic of Cultural Hybridization : The Case of the Korean Wave", Asian Journal of Communication, 19(2), pp.137~151 (2009)
  34. "This is America: ‘Squid Game,’ K-beauty and BTS-What’s so special about Korean pop culture?" (2021)[URL]
  35. 송수호, "The Evolution of the Korean Wave: How Is the Third Generation Different from Previous Ones?", Korea Observer, 51(1), pp.125~150 (2020), 한국학술연구원[DOI]
  36. Thanabordeekij, P., "The Impact of the Korean Wave on Korean Food Consumption of Thai Consumers", Journal of Asean Plus+Studies, 3(2), pp.48~59 (2022)
  37. Trope, Y., "Temporal Construal", Psychological Review, 110(3), pp.403~421 (2003)
  38. Trope, Y., "Construal Levels and Psychological Distance : Effects on Representation, Prediction, Evaluation, and Behavior", Journal of Consumer Psychology, 17(2), pp.83~95 (2007)
  39. Trope, Y., "Construal-Level Theory of Psychological Distance", Psychological Review, 117(2), pp.440~463 (2010)
  40. WANG LEI, "The impact of K‑beauty social media influencers, sponsorship, and product exposure on consumer acceptance of new products", Fashion and Textiles, 8(1), pp.1~29 (2021), 한국의류학회[DOI]
  41. Jonghoe Yang, "The Korean Wave (Hallyu) in East Asia: A Comparison of Chinese, Japanese, and Taiwanese Audiences Who Watch Korean TV Dramas", Journal of Asian Sociology, 41(1), pp.103~147 (2012), 사회발전연구소[DOI]
  42. "South Korea brought K-pop and K-dramas to the world. The Korean Language could be next" (2023)[URL]
  43. Zajonc, R. B., "Attitudinal Effects of Mere Exposure", Journal of Personality and Social Psychology, 9(2, Pt.2), pp.1~27 (1968)

관련 논문AI추천

Effects of the Cultural Appropriation on the Country of Origin Effect: Focusing on the Difference between International Students vs. Local Fans김장현, 이철성, 요시모토 코지한국상품학회 · 상품학연구2023 · 제41권 제4호A Study on the Impact of Overseas K-pop Users on the Export of Korean Cultural Products강시은, 신경림인문사회과학연구소 · 인문사회과학연구2024 · 제67권 제1호Effects of Korean Drama Satisfaction on Intention to Purchase Korean Cellular Phones in the Chinese MarketCho, Eunseong, Hwang, Insuk한국마케팅학회 · 아시아마케팅저널2008 · 제2권 제2호Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market이장혁, Yayu Yuan한국마케팅학회 · 아시아마케팅저널2022 · 제23권 제4호한류가 한국 국가 이미지 및 화장품제품 이미지에 미친 영향연구: 심리적 거리이론 중심으로이정만한국패션비즈니스학회 · 패션 비즈니스2024 · 제28권 제2호중국 Z세대의 온라인 K-콘텐츠 이용이 한국제품 구매와 방문의도에 미치는 영향최윤슬한국융합학회 · 미래기술융합논문지2025 · 제4권 제3호

이 간행물의 다른 논문 (13건)

The Origins of K-Pop: Hyangga박소원pp. 1-5K- Forest Therapy: Brand Equity Perspectives신원섭, 한경미pp. 7-16한국 웹툰 플랫폼의 섬네일 특징이 웹툰 선택에 미치는 영향: 이미지 분석을 적용하여최진욱, 김호림, 유승희pp. 17-25Effects of the Cultural Appropriation on the Country of Origin Effect: Focusing on the Difference between International Students vs. Local Fans김장현, 이철성, 요시모토 코지pp. 27-34K-Games to Be Korean Wave: Its Cultural And Artistic Significance최항섭pp. 35-40
원문 보기