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The effects of technology enhanced instruction on business letter writing skills

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초록

This study investigated the effectiveness of technology on the instruction of business letter writing in a Korean university by comparing technology- enhanced lessons with traditional instruction. Writing performance for both the traditional and technology-enhanced approaches was analyzed for four types of business letters such as hotel reservations, complaints, cover letters, and sales promotion letters and were evaluated based on overall impression, ideas and argument, accuracy, fluency, and appropriacy. There were 29 students for the conventional writing instruction and 40 students for web-based instruction. The students who received web-based instruction showed more improvement than those who received traditional training for making hotel reservation and writing complaint letters. In addition, the results showed significant improvement in ‘overall impression’ and ‘ideas and argument’ for hotel reservations and in ‘overall impression’ and ‘fluency’ for complaints as well as in ‘appropriacy’ for cover letters. Low level learners benefited the most from technology-enhanced lessons. These findings suggest that integrating technology into EFL business letter writing lessons enhances writing performance, particularly in several areas of analytic evaluation.

Abstract

This study investigated the effectiveness of technology on the instruction of business letter writing in a Korean university by comparing technology- enhanced lessons with traditional instruction. Writing performance for both the traditional and technology-enhanced approaches was analyzed for four types of business letters such as hotel reservations, complaints, cover letters, and sales promotion letters and were evaluated based on overall impression, ideas and argument, accuracy, fluency, and appropriacy. There were 29 students for the conventional writing instruction and 40 students for web-based instruction. The students who received web-based instruction showed more improvement than those who received traditional training for making hotel reservation and writing complaint letters. In addition, the results showed significant improvement in ‘overall impression’ and ‘ideas and argument’ for hotel reservations and in ‘overall impression’ and ‘fluency’ for complaints as well as in ‘appropriacy’ for cover letters. Low level learners benefited the most from technology-enhanced lessons. These findings suggest that integrating technology into EFL business letter writing lessons enhances writing performance, particularly in several areas of analytic evaluation.

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